NEWS&BLOG

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February 2024
(Karta’s new ZEPETO studio, L:R -Joe Baxter-Web Studio Creative Lead and Senior Games Designer, Erik Londre CEO, Tony Barnes Co-Founder, Abbie West Studio Assistant, Skaye G Stephen UGC Product Designer, Aitor Ventura Zepeto Programmer, …
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January 2024
What a rollercoaster 2023 turned out to be! From launching our Fortnite studio to creating the ultimate music fan experience on #Roblox with TWICE and Republic Records, and opening the first-ever pure-artist store for …
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January 2024
Our Roblox project TWICE SQUARE was showcased by the CEO of Roblox David Baszucki, at the Roblox Developer Conference! 😲 This moment marks a significant milestone in Karta's history and we couldn’t be more proud as …
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October 2023
Our TWICE Square project is showcased in the Roblox trailer for Meta Quest! We're always thrilled to see one of our projects featured by Roblox as a great example of a fan and metaverse …
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October 2023
As Karta, the builders of BLACKPINK THE PALACE, we made a virtual world for BLINKs (BLACKPINK fans) to enjoy and sociliase. When we first announced this groundbreaking project, it created a lot of excitement …
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October 2023
The rise of metaverse marketing isn't slowing down—it's speeding up! 🚀 Our CEO and founder, Erik Londré, recently had a conversation with GameDaily.biz, sharing insights on the continuous surge in metaverse marketing.  “The brands …
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October 2023
“You can make really good ROI on the platform if you’re thinking about it long term and you’ve got a plan where you’re constantly rewarding and keeping the audience engaged...” says Tony Barnes. Distinguished …
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August 2023
Karta can today proudly announce that we are the studio behind global K-pop super stars BLACKPINK Roblox experience - BLACKPINK THE PALACE, Together with YG PLUS, a subsidiary of YG Entertainment, we have created …
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August 2023
"Metaverses will steadily become more accessible to small and medium-sized independent music operators as cost-effective marketing opportunities." Last week Karta Co-Founder and music industry veteran Tony Barnes chatted with independentmusicinsider.com about the future of …
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August 2023
Karta Fortnite visiting Epic Games innovation lab in London.L to R - Daniel "Leven2k" Oyelade, Erik Londré, Mihails Mozajevs, Wednesday Garret, Harry Hartwell, Dr. Joe Baxter-Webb Introducing Karta Fortnite - a studio creating incredible …
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July 2023
London, UK - July 2023. Karta, an award-winning Metaverse studio pioneering the world of in-game experiential marketing, has secured investment from industry pioneers across the music, gaming, sports and finance worlds after a successful …
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May 2023
Karta's CEO and founder, Erik Londré, spoke to Sports Loft Podcast host, Yanni Andreopoulos, about building one-of-a-kind metaverse experiences for sports businesses and personalities, artists, entertainers and brands all with the aim of strengthening …
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April 2023
At this year's Clio Award, the Ronald McDonald House Roblox experience received the Silver Award. The project was done in partnership with Nord DDB Stockholm. Children seeking medical treatment at a hospital could be …
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April 2023
The Metaverse x Influence Marketing cross-over campaign, Amazon Music One Take took home a second Campaign Media Award 2023 for the Best Use of Experiential Award. Created in collaboration with Karta, Initiative and Livewire, …
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April 2023
The Metaverse x Influence Marketing cross-over campaign, Amazon Music One Take took home the Best Use of Experiential Award at 2023's Campaign Media. Created in collaboration with Karta, Initiative and Livewire, the Youtube streamed …
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April 2023
Karta's joint Roblox project with Nord DDB Stockholm and Ronald McDonald House was awarded second place in Resumé's April 2023 Campaign of the Month article. Seeing the opportunity to enhance the families' experience at …
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March 2023
Here’s a recap of recent music industry hires and in-house promotions as of March 17th, 2023. BMI Nine-year Broadcast Music, Inc. team member John Coletta has been promoted to SVP and managing director, international. Karta Metaverse …
March 2023
Metaverse studios Karta on Tuesday announced ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. Digital marketing pioneer will help the company to become leader in Metaverse ad virtual …
March 2023
Karta, a metaverse studio that offers in-game experiential marketing for musicians, brands and sports teams, named Hipgnosis executive Tony Barnes as a co-founder alongside CEO Erik Londré. The pair launched London-based Karta in July …
March 2023
The metaverse studio Karta announced this Tuesday ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. The digital marketing pioneer will help the company become a leader in the metaverse ad virtual worlds fields.  …
March 2023
Karta, a fast-growing metaverse studio pioneering the world of in-game experiential marketing for musicians, brands and sports teams, has announced ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. Founded in …
March 2023
New 'metaverse studio' co-founded by ex-Virgin EMI Records executive. Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse  Karta is making the metaverse accessible and effective for …
March 2023
Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse. Karta is making the metaverse accessible and effective for artists and labels. London, UK - March 2023 Karta, a …
March 2023
Tony Barnes, Co-Founder, Karta   Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse  Karta is making the metaverse accessible and effective for artists and labels London, …
March 2023
BTS’ J-Hope’s new track with J. Cole has sparked a new TikTok challenge, BlackPink's Jisoo reveals more about her highly anticipated upcoming solo project, and the ladies of TWICE are getting their own world …
March 2023
K-pop girl group TWICE are headed to the online game platform Roblox for the launch of their very own virtual world. Called TWICE Square, the new online world takes strong inspiration from the music video of the girl group’s 2018 single …
March 2023
There’s a TWICE Roblox game coming to hype up the next EP from the k-pop girl group, with plenty of ways to style yourself after your favourite member. K-poppers, rejoice! There’s a TWICE Roblox game out …
March 2023
Meet me in Twice Square <3 Fans of South Korean girl group Twice have a new digital hang out in Roblox. In celebration of their new EP Ready to Be, which drops on Friday, the …
March 2023
TWICE Square allows the group’s dedicated fanbase to connect with other fans virtually. TWICE has confirmed that it will open their own dedicated world in Roblox. Billboard exclusively reported that, “TWICE is introducing an immersive virtual world, …
March 2023
Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success. The latest part of Twice’s masterplan is a Roblox experience called Twice …
March 2023
TWICE is set to make Roblox their home as the K-pop girl group prepares to launch its dedicated world ahead of the release of their highly anticipated EP "Ready to Be" this week. According …
March 2023
'TWICE Square' is the interactive virtual destination boasting mini games, voice chat & digital items where fans can leave messages for the K-pop group. While TWICE is gearing up for the release of their highly anticipated …
December 2022
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one of the five houses in Sweden, but this takes …
October 2022
Amazon Music is launching its latest TV-style show on Twitch, and it brings together the worlds of music and gaming. The show is called ‘One Take featuring Fortnite’ and will air in three parts …
October 2022
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June 2022
Even though there’s no singular definition of the metaverse, its potential for immersive, virtual worlds that allow for new forms of communications, experiences and communities is hard for marketers to ignore. “It’s a nascent …
June 2022
Our brands are beginning to explore the metaverse – a virtual realm where real-world limits don’t apply, but real-world representation absolutely must. Here’s how we’ve started…Read full article here
June 2022
Unilever-owned haircare brand Sunsilk has launched a metaverse gaming experience within popular online gaming platform Roblox in a bid to create a more accessible gaming space for Gen Z females. Sunsilk City aims to challenge …
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June 2022
Sunsilk has rolled out an immersive metaverse experience, Sunsilk City on gaming platform Roblox, to encourage participation among female gamers. Sunsilk City features Mexico-based bio-pharmaceutical chemist and gamer Jessica Lakshmi as a real-life role model. …