NEWS&BLOG
September 2025
Karta will be at the Roblox Developers Conference (RDC) in San Jose this September!Morgan Evans and Erik Londré will be there, joining creators, developers, and industry leaders shaping the future of Roblox.📅 September 5–6, …
August 2025
We’re excited to share that Karta has secured a £500,000 investment from Creative UK’s Creative Growth Finance fund. This funding will enable us to: Deliver more high-profile projects with leading brands and cultural institutions …
August 2025
We’ve just hit 3,000 followers! 🎉A huge thank you to everyone who’s joined us on this journey. Every like, comment, and share has helped us grow and reach this milestone.We’ve got more worlds to …
August 2025
In recent weeks, Karta launched NASCAR – The Glen, a brand-new Rocket Racing map inside Fortnite inspired by the legendary Watkins Glen International track. This isn’t just any racing map. We’ve scaled it up …
August 2025
We’re hosting a panel in the Roblox booth at gamescom 2025 — diving into how we make brands playable on Roblox through fashion, creativity, and immersive worldbuilding.Our CEO Erik Londré will be joined by …
August 2025
From 20–24 August in Cologne, Erik Londré, Morgan Evans, and Alex Ginn will be there — exploring, meeting people, and soaking up the world’s biggest gaming event.If you’re going too, let’s catch up! 👋
August 2025
It’s officially the biggest quarter in company history.📈 $1.44B Bookings (+51% YoY)🕐 27.4B Hours Engaged (+58% YoY)👥 111.8M DAUs (+41% YoY)💸 $316M paid to devs (+52% YoY)💰 $199M in Operating Cash Flow (+32% YoY)A …
July 2025
We’re thrilled to team up with SK Slavia Praha - fotbal a.s. to bring their brand-new 25/26 season home, away, and third kits to Roblox!As one of the most historic football clubs in Europe, …
July 2025
Four years ago Karta was born with one clear goal: to make brands playable. Since 2021 we have been on a mission to help brands show up in the most fun and creative ways …
July 2025
We’re excited to announce that Alex Ginn has joined Karta as our new Commercial Director. With over 15 years of commercial experience Alex brings a wealth of expertise and a deep passion for gaming …
July 2025
At Karta, we believe growth happens when talented people are given the space to evolve, take on challenges, and make their mark. Today, we’re thrilled to celebrate four of our own who are stepping …
July 2025
🏁 Chicago Street Race is back — and this time, it’s faster, fresher, and more immersive than ever. Last week, we relaunched Fortnite Rocket Racing’s first-ever branded map, originally released in 2024, with a …
June 2025
🔥 Unreal Editor for Fortnite (UEFN) just dropped its most powerful update so far — and it’s a total game-changer for creators. From smarter tools to real-time AI and official IP integrations, this update …
May 2025
⭐ Fortnite is officially back on the U.S. App Store — for the first time since 2020! 🥳 This marks a major shift for both players and creators.Why? Because iOS once accounted for over …
May 2025
Last weekend, Roblox surpassed Fortnite with 10x more concurrent players — a first in gaming history. 💥 But here’s the real question:Is size the only thing that matters? At Karta, we don’t see this …
May 2025
We’re proud to unveil My Eurovision Party 2025 — the first-ever official Eurovision experience on Roblox, developed by Karta in partnership with the European Broadcasting Union and 9 of its Member broadcasters. 🎤🌍 This …
April 2025
Last Friday, e.l.f. BEAUTY and Chime launched Fortune Island — the first-ever financial literacy game on Roblox created by a beauty brand. And it’s off to a huge start! 🥳💸 📈 Launch Weekend Stats: …
April 2025
We’re proud to announce that NASCAR: The Lady in Black is now officially the #1 rated experience on Fortnite! 🎉 🏆 Ranking Highlights: 🥇 #1 Top Rated Fortnite Map 🥇 #1 Most Played Rocket …
March 2025
Our Co-Founder, Tony Barnes, will be attending SXSW 2025 from March 7–12 in Austin, Texas. If you’re heading to the event and want to connect — whether it’s about music, metaverse strategy, or immersive …
February 2025
Our Founder & CEO, Erik Londré, will be attending this year’s Game Developers Conference (GDC). If you're heading to San Francisco and would like to connect, collaborate, or talk UGC, virtual worlds, or branded …
February 2025
Roblox is making a bold move into music discovery — with a new feature called “What’s Playing” that brings real-time song and artist info into games, opening fresh opportunities for artists and creators alike. …
February 2025
With GTA 6 on the horizon, Rockstar Games is reportedly in talks with top creators from Fortnite, Roblox, and GTA’s own modding community to bring custom experiences directly into the next installment of the …
February 2025
Roblox is leveling up how players and creators customize avatars — and 2025 is shaping up to be a transformative year. From visual fidelity to smarter monetization, here’s a look at the major avatar …
February 2025
Our Bundesliga journey on Roblox is in full swing — and players are showing up in a big way! ⚽🎮 So far, three Bundesliga-branded experiences have gone live, with the final activation (Ultimate Easy …
January 2025
We’re excited to officially announce that Karta has joined the Roblox Partner Program — as a Brand Creator Partner! 🎉 This recognition places us among a select group of trusted creators and industry leaders …
January 2025
We’ve teamed up with BUILD A ROCKET and Bundesliga International GmbH to bring one of the world’s most iconic football leagues into the world of Roblox — with a rollout of integrations across some …
December 2024
2024 was all about pushing creative boundaries and turning bold ideas into unforgettable gaming experiences — across Fortnite, Roblox, and beyond. From record-breaking UGC activations to music-led virtual events, we loved every moment spent …
December 2024
On Friday, we launched a groundbreaking new feature in TWICE Square — the first real-world commerce moment for music on Roblox. In collaboration with TWICE, Republic Records, and Roblox, we introduced an immersive shopping …
December 2024
This weekend marked the launch of Juice WRLD: The Party Never Ends, a high-energy Fortnite parkour experience created in partnership with Interscope Records and Grade A Productions — and the response has been phenomenal. …
November 2024
On Saturday, global K-pop sensation TWICE lit up TWICE Square with a special Meet & Greet event — and the numbers speak for themselves: 💖 Peak CCU: 33.5K 🤳 Total Fans in Attendance: 301K …
October 2024
This Halloween, the Karta team brewed something special for our Roblox community! From haunted racetracks to pumpkin-packed plazas, our maps got a spooky seasonal twist: 🕸️ Planet Hugo — now darker, scarier, and on …
October 2024
The iconic hashtag#KPOP band TWICE recently celebrated their 9th anniversary, and we’ve launched a special update to TWICE Square on Roblox. 🥳Players can now explore a new cinema inside the museum, play a trivia game …
October 2024
We've created a speedy NASCAR track within Fortnite – the Talladega Superspeedway! 💨Players, in this game don't just compete along the distinctive paths of Talladega that are even tough to navigate by foot; they also …
September 2024
We’re excited to share that Karta’s CEO & Founder, Erik Londré, will be speaking at GEEIQ’s webinar on the expanding brand opportunities in gaming and virtual worlds in 2024. 🌐🎮 Erik will join Joe …
September 2024
Erik Londré and Eliza Jedlinska are representing Karta at the Esports Insider event in Lisbon. Tomorrow at 11:30 AM, Erik will speak about in-game advertising alongside James Yang and Fabian Philip Furch. Don’t miss …
September 2024
Our Founder, Erik Londré, recently joined Mitch Rasmussen, Director of Web3 at NASCAR, for an in-depth discussion on the Beyond Pixels Show. If you missed the live event, don't worry — the full video …
September 2024
Karta is back with an exciting new experience for NASCAR and Fortnite fans! We've reimagined the iconic Daytona International Speedway, creating a vibrant Florida-themed map that combines the best of real-world racing and Fortnite's …
August 2024
Karta has landed at GamesCom, and we’re thrilled to be here with Roblox! If you're in Cologne, come visit us in Hall 3.2 to meet our team — Erik, Tomi, and Mihailo — and …
August 2024
We are thrilled to announce Karta's latest collaboration with the Digital Fashion Designer's Council (DFDC) as a production partner for brands eager to make their mark in the gaming industry. Digital fashion is rapidly …
July 2024
NASCAR - Chicago Street Race in Fortnite Announcing the launch of NASCAR’s first-ever branded experience in Fortnite: the NASCAR - Chicago Street Race map! This project marks a significant milestone as we bring the …
May 2024
Our CEO, Erik Londré, recently sat down with Maddyness to delve into the fascinating journey behind Karta's inception and evolution. From navigating the challenges of the pandemic to revolutionizing brand experiences in virtual realms, …
May 2024
Today, we launched a new Roblox experience in collaboration with Toikido, bringing the excitement of UEFA Euro 2024 to the vibrant world of Piñata Smashlings™ An Unforgettable Football Adventure From May 15th to July …
May 2024
We are expanding our team with five new hires from industry giants like Tommy Hilfiger, Epic Games, and Emperia. We believe this strategic move, driven by the increasing demand for innovative virtual branded experiences, …
April 2024
Roblox and Fortnite: The Next Big Thing for Brands? Roblox and Fortnite aren't just for gamers anymore. With millions of daily users, these platforms are quickly becoming hotspots for brand engagement. From virtual concerts …
April 2024
Morgan Evans joins us as the new Fashion and Beauty Director. With an impressive track record at renowned brands such as Tommy Hilfiger and Calvin Klein, Morgan's expertise promises to elevate our metaverse experiences …
April 2024
We are excited to share that our Beat Builder project, the first build-based rhythm game in Fortnite, has reached over 130,000 players! The community response has been incredibly positive, exceeding our expectations. We look …
April 2024
Our latest project, Beat Builder in Fortnite, which was approved by Epic Games and featured in Epic's Picks, Beat Builder has attracted over 130,000 players and counting. What is Beat Builder? We took Fortnite's …
April 2024
Exploring the intersection of AI, music, and gaming reveals profound shifts in creativity and user engagement. Join us in a recent podcast where Karta's Co-Founder, Tony Barnes, shares valuable insights into this evolving landscape. …
April 2024
Tony Barnes was one of the speakers on the first day, and the topic was "Exploring the opportunities for the music industry in games."Also, a great quote from Tony was picked up from the …
March 2024
Just two days ago, a major development rocked the gaming world: Boombox made its grand entrance into Roblox on our Roblox project TWICE Square! This thrilling addition made possible through the collaboration of Universal …
March 2024
Last week, Karta successfully launched HUGO BOSS' new brand line, HUGO BLUE, on Roblox. This project marks a significant milestone in our journey of creating immersive metaverse experiences for brands. Instead of following the …
March 2024
Karta is going back to the US for exciting events! ✈Tony Barnes will attend SXSW in Austin from March 10th to 15th, andErik Londré 🔜GDC will be at the Game Developers Conference in San …
February 2024
(Karta’s new ZEPETO studio, L:R -Joe Baxter-Web Studio Creative Lead and Senior Games Designer, Erik Londre CEO, Tony Barnes Co-Founder, Abbie West Studio Assistant, Skaye G Stephen UGC Product Designer, Aitor Ventura Zepeto Programmer, …
January 2024
What a rollercoaster 2023 turned out to be! From launching our Fortnite studio to creating the ultimate music fan experience on #Roblox with TWICE and Republic Records, and opening the first-ever pure-artist store for …
January 2024
Our Roblox project TWICE SQUARE was showcased by the CEO of Roblox David Baszucki, at the Roblox Developer Conference! 😲 This moment marks a significant milestone in Karta's history and we couldn’t be more proud as …
October 2023
Our TWICE Square project is showcased in the Roblox trailer for Meta Quest! We're always thrilled to see one of our projects featured by Roblox as a great example of a fan and metaverse …
October 2023
As Karta, the builders of BLACKPINK THE PALACE, we made a virtual world for BLINKs (BLACKPINK fans) to enjoy and sociliase. When we first announced this groundbreaking project, it created a lot of excitement …
October 2023
The rise of metaverse marketing isn't slowing down—it's speeding up! 🚀 Our CEO and founder, Erik Londré, recently had a conversation with GameDaily.biz, sharing insights on the continuous surge in metaverse marketing. “The brands …
October 2023
“You can make really good ROI on the platform if you’re thinking about it long term and you’ve got a plan where you’re constantly rewarding and keeping the audience engaged...” says Tony Barnes. Distinguished …
August 2023
Karta can today proudly announce that we are the studio behind global K-pop super stars BLACKPINK Roblox experience - BLACKPINK THE PALACE, Together with YG PLUS, a subsidiary of YG Entertainment, we have created …
August 2023
"Metaverses will steadily become more accessible to small and medium-sized independent music operators as cost-effective marketing opportunities." Last week Karta Co-Founder and music industry veteran Tony Barnes chatted with independentmusicinsider.com about the future of …
August 2023
Karta Fortnite visiting Epic Games innovation lab in London.L to R - Daniel "Leven2k" Oyelade, Erik Londré, Mihails Mozajevs, Wednesday Garret, Harry Hartwell, Dr. Joe Baxter-Webb Introducing Karta Fortnite - a studio creating incredible …
July 2023
London, UK - July 2023. Karta, an award-winning Metaverse studio pioneering the world of in-game experiential marketing, has secured investment from industry pioneers across the music, gaming, sports and finance worlds after a successful …
May 2023
Karta's CEO and founder, Erik Londré, spoke to Sports Loft Podcast host, Yanni Andreopoulos, about building one-of-a-kind metaverse experiences for sports businesses and personalities, artists, entertainers and brands all with the aim of strengthening …
April 2023
At this year's Clio Award, the Ronald McDonald House Roblox experience received the Silver Award. The project was done in partnership with Nord DDB Stockholm. Children seeking medical treatment at a hospital could be …
April 2023
The Metaverse x Influence Marketing cross-over campaign, Amazon Music One Take took home a second Campaign Media Award 2023 for the Best Use of Experiential Award. Created in collaboration with Karta, Initiative and Livewire, …
April 2023
The Metaverse x Influence Marketing cross-over campaign, Amazon Music One Take took home the Best Use of Experiential Award at 2023's Campaign Media. Created in collaboration with Karta, Initiative and Livewire, the Youtube streamed …
April 2023
Karta's joint Roblox project with Nord DDB Stockholm and Ronald McDonald House was awarded second place in Resumé's April 2023 Campaign of the Month article. Seeing the opportunity to enhance the families' experience at …
March 2023
Here’s a recap of recent music industry hires and in-house promotions as of March 17th, 2023. BMI Nine-year Broadcast Music, Inc. team member John Coletta has been promoted to SVP and managing director, international. Karta Metaverse …
March 2023
Metaverse studios Karta on Tuesday announced ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. Digital marketing pioneer will help the company to become leader in Metaverse ad virtual …
March 2023
Karta, a metaverse studio that offers in-game experiential marketing for musicians, brands and sports teams, named Hipgnosis executive Tony Barnes as a co-founder alongside CEO Erik Londré. The pair launched London-based Karta in July …
March 2023
The metaverse studio Karta announced this Tuesday ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. The digital marketing pioneer will help the company become a leader in the metaverse ad virtual worlds fields. …
March 2023
Karta, a fast-growing metaverse studio pioneering the world of in-game experiential marketing for musicians, brands and sports teams, has announced ex-Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. Founded in …
March 2023
New 'metaverse studio' co-founded by ex-Virgin EMI Records executive. Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse Karta is making the metaverse accessible and effective for …
March 2023
Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse. Karta is making the metaverse accessible and effective for artists and labels. London, UK - March 2023 Karta, a …
March 2023
Tony Barnes, Co-Founder, Karta Music industry pioneer, Tony Barnes, is helping to launch music artists and brands into the metaverse Karta is making the metaverse accessible and effective for artists and labels London, …
March 2023
BTS’ J-Hope’s new track with J. Cole has sparked a new TikTok challenge, BlackPink's Jisoo reveals more about her highly anticipated upcoming solo project, and the ladies of TWICE are getting their own world …
March 2023
K-pop girl group TWICE are headed to the online game platform Roblox for the launch of their very own virtual world. Called TWICE Square, the new online world takes strong inspiration from the music video of the girl group’s 2018 single …
March 2023
There’s a TWICE Roblox game coming to hype up the next EP from the k-pop girl group, with plenty of ways to style yourself after your favourite member. K-poppers, rejoice! There’s a TWICE Roblox game out …
March 2023
Meet me in Twice Square <3 Fans of South Korean girl group Twice have a new digital hang out in Roblox. In celebration of their new EP Ready to Be, which drops on Friday, the …
March 2023
TWICE Square allows the group’s dedicated fanbase to connect with other fans virtually. TWICE has confirmed that it will open their own dedicated world in Roblox. Billboard exclusively reported that, “TWICE is introducing an immersive virtual world, …
March 2023
Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success. The latest part of Twice’s masterplan is a Roblox experience called Twice …
March 2023
TWICE is set to make Roblox their home as the K-pop girl group prepares to launch its dedicated world ahead of the release of their highly anticipated EP "Ready to Be" this week. According …
March 2023
'TWICE Square' is the interactive virtual destination boasting mini games, voice chat & digital items where fans can leave messages for the K-pop group. While TWICE is gearing up for the release of their highly anticipated …
December 2022
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one of the five houses in Sweden, but this takes …
October 2022
Amazon Music is launching its latest TV-style show on Twitch, and it brings together the worlds of music and gaming. The show is called ‘One Take featuring Fortnite’ and will air in three parts …
October 2022
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June 2022
Even though there’s no singular definition of the metaverse, its potential for immersive, virtual worlds that allow for new forms of communications, experiences and communities is hard for marketers to ignore. “It’s a nascent …
June 2022
Our brands are beginning to explore the metaverse – a virtual realm where real-world limits don’t apply, but real-world representation absolutely must. Here’s how we’ve started…Read full article here
June 2022
Unilever-owned haircare brand Sunsilk has launched a metaverse gaming experience within popular online gaming platform Roblox in a bid to create a more accessible gaming space for Gen Z females. Sunsilk City aims to challenge …
June 2022
Sunsilk has rolled out an immersive metaverse experience, Sunsilk City on gaming platform Roblox, to encourage participation among female gamers. Sunsilk City features Mexico-based bio-pharmaceutical chemist and gamer Jessica Lakshmi as a real-life role model. …