Last Friday, e.l.f. BEAUTY and Chime launched Fortune Island — the first-ever financial literacy game on Roblox created by a beauty brand. And it’s off to a huge start! 🥳💸
📈 Launch Weekend Stats:
- ✅ 350,000+ visits in the first weekend
- ✅ 1,650+ CCU peak
- ✅ 97% approval rating from players
Developed by Karta, Fortune Island isn’t just a game — it’s a story-driven, social learning experience that helps Gen Z build real-world financial skills through play.
What’s Inside the Game
Players move through four interactive life stages, tackling challenges that mirror real financial decisions:
💰 Saving
📊 Budgeting
📈 Investing
📆 Planning for the future
It’s financial education — reimagined for the next generation.
Following the massive success of e.l.f. UP! (22M+ lifetime visits), Fortune Island proves once again that purposeful gameplay can drive real impact.
A huge shoutout to Emily Ge Song and Collin Spratlin from the e.l.f. Beauty team, and to Nich Richardson and Brad Timmins for their incredible support in bringing this project to life.
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