Our Bundesliga journey on Roblox is in full swing — and players are showing up in a big way! ⚽🎮

So far, three Bundesliga-branded experiences have gone live, with the final activation (Ultimate Easy Obby & Goal Kick Simulator) launching on February 6.

Campaign Highlights So Far

Across multiple games, players are actively engaging with the brand and collecting exclusive UGCs — all within some of Roblox’s most-played titles.

UGC Items Claimed:

• 👕 Teamwork Puzzle 2 — 2.5K
• 👕 1% Win Obby — 2.2K
• 👕 Carry A Friend Obby — 1.1K

Game Metrics:

📌 Carry A Friend Obby (Week 1)

• 3.6 million sessions
• 442,600 hours of total playtime
• ⏱ Avg. session time: 7.5 mins

📌 Teamwork Puzzle 2 (Week 1)

• 5.6 million sessions
• 665,000 hours of total playtime
• ⏱ Avg. session time: 7.5 mins

It’s been incredible to see how fans are connecting with the Bundesliga through these accessible and fun experiences — anytime, anywhere.

We’re excited to watch the final phase unfold 👀