Roblox Twice Square_StationEntrance

Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success. The latest part of Twice’s masterplan is a Roblox experience called Twice Square.

It’s a partnership between JYP Entertainment, Imperial, Republic Records and UMG, with the development work handled by metaverse agency Karta.

The experience has already gone live here, and will offer fans a blend of dancing, plushie collecting and games – including an escape room designed to be played with friends – with an in-world virtual merch store too.

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