Karta at the The Popcultr Marketing Summit

This Friday at MCM Comic Con, our CEO & Founder Erik Londré joins Hasbro’s Julia K. on stage for:

🎬 “What happens when brand partnerships are designed to entertain?”
Hosted by Experience12, the Popcultr Marketing Summit brings together leaders in gaming, entertainment and pop culture to explore how creative collaborations are evolving into entertainment in their own right.

Erik will share insights from Karta’s work inside Fortnite and Roblox—where brand worlds become playable experiences rather than ads. Expect a deep dive into:
🎮 The changing role of play in partnerships
🧠 How creators shape fan-made, not brand-made, worlds
📈 The metrics that matter when entertainment becomes marketing

Date: October 24
Time: 11:15 – 11:45
Event: Popcultr Marketing Summit @ MCM Comic Con, London
Session: “What happens when brand partnerships are designed to entertain?”

Join the discussion as we unpack what it takes to create partnerships that don’t just advertise but truly entertain.

More information here