WELCOME TO OUR WORLD.
Karta brings your brand into massively popular games like Fortnite and Roblox. We build, launch and market brand experiences as well as help you integrate into existing popular experiences in effective, exciting ways that deliver results.
STRUCTURED PROCESS CLEAR GOALS.
We help you set realistic goals, develop a strategy, choose the right platform, find the best partners for the activation you need and evaluate the outcome.
The result: a relevant and memorable experience for your audience and a successful and profitable activation for your brand.
WHERE DO YOU
WANT TO GO?
We follow your audience. Over time, new platforms appear and established ones change. We’re platform-agnostic and agile enough to quickly turn new developments into new opportunities. These are the platforms we currently work on:
1. STRATEGY & PROPOSAL
After a thorough brief, we perform an in-depth analysis of your brand, goals, requirements and target audience. Based on this, we develop a campaign strategy and an activation proposal including prioritized games, along with a launch strategy
2. PRODUCTION
With the proposal approved, production begins, and you’ll see your brand come to life inside the game. Regular meetings and communications will keep you thoroughly updated and involved through the process.
3. LAUNCH
With the experience finished, the launch campaign begins, including press releases, a social media campaign and influencer content designed to drive traffic to the experience.
4. WRAPPING UP
After the end of the activation, we'll conduct a debriefing, presenting relevant data, e g player numbers, average playtime, conversions, social media reach and content views.
THE KARTA TEAM
A group of experienced individuals from the Esports and Music industries.
ERIK LONDRÉ
Founder & CEO
A creative with a passion for communication and marketing in general, and experiential marketing in particular. Erik spent the last five years as Head of Events at esports powerhouse Fnatic where he developed campaigns and executed both real world and virtual events for some of the worlds biggest brands.
MIHAILO MIHAILOVIC
COO
Mihailo spent four years as Strategy Manager at Fnatic. There he built the commercial team financial models that Fnatic used to raise $17M.
He also helped level up commercial operations which grew over 300% during his stay at the company.
TONY BARNES
Co-Founder
A well connected music industry veteran with a reputation as a digital pioneer. Tony led the digital marketing team at Virgin EMI during some of the most transformational years in the music industry and was an early advocate of both streaming, gaming and esports as well as platforms like TikTok.