We’re hosting a panel in the Roblox booth at gamescom 2025 — diving into how we make brands playable on Roblox through fashion, creativity, and immersive worldbuilding.

Our CEO Erik Londré will be joined by Morgan Evans (Director of Virtual Fashion) and Rafael García Roldán (Senior Project Manager Metaverse at HUGO BOSS) to explore the opportunities, challenges, and future of branded experiences in virtual worlds.

From PLANET HUGO to My Eurovision Party, this session will spotlight how play is becoming the most powerful way for brands to connect with digital audiences.

🗓️ Thursday, 2:30 PM
📍 Roblox Booth — Hall 7.1, Booth C052