December 1, 2022No Comments

McDonald’s Sweden’s Marketing Director explains how its Roblox initiative makes a difference to sick kids

Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one of the five houses in Sweden, but this takes the children away from their own homes and their friends.

Recognizing this, the country’s own McDonald’s restaurants—which is the largest fundraiser for the houses in Sweden—sought a way to help the residents retain friendships and continue to play during their recuperation periods.

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October 1, 2022Comments are off for this post.

Amazon’s ‘One Take’ Video Show blends music and gaming

Amazon Music is launching its latest TV-style show on Twitch, and it brings together the worlds of music and gaming. The show is called ‘One Take featuring Fortnite’ and will air in three parts over the coming week on Amazon Music UK’s Twitch channel.

Highlights will also be published on YouTube, and there’ll be a companion playlist on Amazon Music for good measure. YouTuber and musician Yung Filly will host the show, with artists including Lady Leshurr, A1 X J1 and Deno set to play with Fortnite pros and gaming influencers Archie King, Wolfiez, Gee Nelly and Sunpi.

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