Tony Barnes was one of the speakers on the first day, and the topic was "Exploring the opportunities for the music industry in games."

Also, a great quote from Tony was picked up from the panel!

"We very much see the social gaming space as an evolution of social media. It’s so much more than just playing games. And yes, young people will go to the platforms to play some games while they’re there. But it’s broader than that: it’s about youth culture. It’s about socializing. It’s about community. It’s about self-expression, and fashion, creativity.

All of these things. It’s basically life being played out within virtual worlds. If you’re trying to reach a younger audience, in particular, anyone who’s under 25, and this space is not part of your strategy… then you’re probably missing out on a huge opportunity.”

Read more here!

Music Ally Connect 2024

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