'TWICE Square' is the interactive virtual destination boasting mini games, voice chat & digital items where fans can leave messages for the K-pop group.
Billboard can exclusively share that on Tuesday (March 8), TWICE is introducing an immersive virtual world, TWICE Square, on Roblox as the first-ever persistent fan hub on the global gaming platform with millions of users worldwide. Built by metaverse studio Karta, the initiative marks the first-of-its-kind for TWICE’s different label partners of JYP Entertainment, Imperial, Republic Records, and Universal Music Group.
Decorated in TWICE’s signature colors through the years, TWICE Square allows the group’s dedicated fanbase — known affectionately as ONCE — to connect with other fans virtually and even the group itself. Visitors to the space can leave notes on display for the TWICE members, take selfies to share on social media, and age-verified users can utilize a voice chat function.