Roblox and Fortnite: The Next Big Thing for Brands?

Roblox and Fortnite aren't just for gamers anymore. With millions of daily users, these platforms are quickly becoming hotspots for brand engagement. From virtual concerts to in-game items, brands are exploring new ways to connect with audiences in the metaverse.

At Karta, we believe these platforms offer immense potential for brands looking to expand their reach. As our co-founder Tony Barnes puts it, "Think of these platforms as a new community channel that needs to be nurtured. It's an 'always-on strategy' that requires consistent engagement to truly resonate."

Our mission at Karta is to make games playable in UGC (User-Generated Content) gaming environments. We help brands and IPs tap into these dynamic spaces, turning virtual experiences into real-world engagement.

Are you ready to explore how Roblox and Fortnite can transform your brand's presence in the metaverse?

Read more on Billboard: Link to the article