Our Roblox project TWICE SQUARE was showcased by the CEO of Roblox David Baszucki, at the Roblox Developer Conference! đČ
This moment marks a significant milestone in Karta's history and we couldnât be more proud as not only TWICE SQUARE was showcased, but also our BLACKPINK THE PALACE project appeared during the biggest Roblox event there is! đ„ł
Our TWICE Square project is showcased in the Roblox trailer for Meta Quest!
We're always thrilled to see one of our projects featured by Roblox as a great example of a fan and metaverse experience. đ
Check it out!
Watch the full trailer here:
As Karta, the builders of BLACKPINK THE PALACE, we made a virtual world for BLINKs (BLACKPINK fans) to enjoy and sociliase.
When we first announced this groundbreaking project, it created a lot of excitement among fans and the media. Everyone was waiting for the launch, which was less than 24 hours away.
The news generated a lot of positive attention, and it was clear that our project was a big deal in the entertainment world. As the launch date neared, fans were getting ready to jump into BLACKPINK's virtual world, and we expected the servers to fill up quickly as BLINKs from around the world joined in. The anticipation and excitement were in the air, and everyone was about to witness something truly special.
Read more about BLACKPINK THE PALACE:
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October 30, 2023 — No Comments
The rise of metaverse marketing isn't slowing downâit's speeding up! đ
Our CEO and founder, Erik Londré, recently had a conversation with GameDaily.biz, sharing insights on the continuous surge in metaverse marketing.
âThe brands and artists that weâre working with donât care about the latest LinkedIn hype and madness. They care about reaching people and engaging with them in meaningful waysâ says Erik.
đ Get more of Erik's insights in the article below:
https://www.gamedaily.biz/in-game-metaverse-marketing-still-growing-says-karta/
October 30, 2023 — No Comments
âYou can make really good ROI on the platform if youâre thinking about it long term and youâve got a plan where youâre constantly rewarding and keeping the audience engaged...â says Tony Barnes.
Distinguished music industry publication Musically has recently published an in-depth guide focused on artist activations within the Roblox platform. The guide features valuable insights from Tony Barnes and Tomi Tikkala.
Read more here! đđ¶
August 22, 2023 — Comments are off for this post.
Karta can today proudly announce that we are the studio behind global K-pop super stars BLACKPINK Roblox experience - BLACKPINK THE PALACE,
Together with YG PLUS, a subsidiary of YG Entertainment, we have created a virtual persistent experience on Roblox for the bands passionate fan base - the BLINKs. A place where millions of people connect and communicate daily, to party, dance, and live all things BLACKPINK.
Inside the palace, fans can meet, socialise, and enjoy content from the band, visit various spaces designed around BLACKPINKâs iconic music video scenes, and enjoy some of the artistsâ favourite thingsâfrom digital fashion to signature choreography. This is the bandâs first persistent immersive experience on Roblox and will be updated with new content year-round for BLINKs to enjoy together any time, any day.
BLACKPINK THE PALACE also offers interactive experiences and challenges to its visitors. For example, BLINKS can take pictures with the band membersâ avatars, explore a majestic throne room, and earn in-experience currency to decorate and host BLACKPINK-themed parties for their friends. In the caverns below the palace, users can pick up a hammer shaped like a BLACKPINK lightstick to smash crystals and gain more power to upgrade their in-experience items.
Finally, BLINKs can also purchase BLACKPINKâs signature outfits and emotes for their avatars to channel their favourite artistsâ styles and practice their iconic choreography.
"We look forward to welcoming fans from all over the world to a beautiful virtual palace where they
can party, connect, and experience everything BLACKPINK beyond the constraints of time and
space," said Hyojung Lee, Head of IPX Division at YG PLUS, commenting on the launch of
âWeâre absolutely delighted to have worked with BLACKPINK and YG Plus on this experience. The band has some of the most passionate fans on the planet and we think weâve built something that the Blinks will love and play for years to come,â says Karta Co-founder Tony Barnes.
BLACKPINK is a girl group from YG Entertainment consisting of JISOO, JENNIE, ROSĂ and LISA. From the release of their first single in August 2016, BLACKPINK has captivated the world. Seven years later, they marked a milestone for K-pop becoming the first Asian artists to headline the Coachella Festival in 2023. Currently, BLACKPINK is the number one artist on YouTube with more than 90 million subscribers to their official YouTube channel. BLACKPINKâs influence as global icon gets stronger every day. As a group and as solo artists, they have collaborated with global pop stars and all four members are active ambassadors for famous fashion and beauty brands.
August 17, 2023 — Comments are off for this post.
"Metaverses will steadily become more accessible to small and medium-sized independent music operators as cost-effective marketing opportunities."
Last week Karta Co-Founder and music industry veteran Tony Barnes chatted with independentmusicinsider.com about the future of music and the metaverse.
Learn more about why recreating concerts might not be the best approach andhow the Metaverse is not just for global superstars and giant brands.
Introducing Karta Fortnite - a studio creating incredible experiences on the Fortnite platform by combining IP and gameplay the community loves.
Karta has recruited well-known Fortnite broadcast personality - Leven2k, real name Daniel Oyelade to lead the studio. Daniel is known for his work as a commentator and analyst on the official Fortnite Champion Series broadcast. As a true native of the platform, he knows the community and culture inside out and will be making sure gameplay and content resonates.
To celebrate the launch of our new studio, our first experience is dropping later this month called and is called Pooh vs Death. It will be our take on the popular âboss fightâ genre. Players can choose who to fight within a fight-to-the-death style match between Winnie the Pooh and the Grim Reaper. Utilising the free-to-use IP ownership of Winnie the Pooh, which became public domain last year.
Since the news of the âUnreal Editor for Fortniteâ we've been working hard to map out our entrance onto the platform. The new tools of UEFN let us create and publish much more ambitious and varied experiences within the game. Along with the announcement of UEFN, Epic Games also announced that 40 per cent of all revenue would go to creators on the platform.
Erik LondrĂ©, CEO of Karta, said: âFortnite has become an incredible platform and opportunity and we are very excited about our Studio and the future. The combination of Leven's Fortnite knowledge, a great team of developers and game designers and popular IP from the world of music, sports and entertainment. We are looking to bring something fresh and unique to the players but still feel very much native to them.
âWith Pooh vs Death, we wanted to show the world how we can combine current trends with creative use of IP. We look forward to creating new opportunities for IP owners and making millions of players have a billion hours of fun.â
Leven2k, Creative Lead for Kartaâs Fortnite Studio, said: âItâs an honour to head up Kartaâs new Fortnite studio and lead on developing exciting and fun new experiences for the community. I truly believe that with our vision, our team and our partners we can create something very, very special on the platform.â
As well as launching Pooh vs Death, Kartaâs Fortnite studio has some exciting, upcoming partnerships in the works. The next map, will launch soon with a well-known name from the world of motorsports.
Launched as a startup in 2021 by music industry veteran Tony Barnes and Fnaticâs ex-Head of Events Erik LondrĂ©, Karta makes the metaverse accessible and effective for musicians, brands and sports rights-holders. In just two years, the studio has delivered a number of successful projects on Roblox, Fortnite for the likes of Amazon Music, Unileverâs Sunsilk and most recently K-pop megastar girl group TWICE.
Collectively, these campaigns have reached over 100m young people through Kartaâs unique approach to creating virtual experiences, earning the startup several industry awards and a recent shortlist in the Health & Wellness category at Cannes Lion Awards, for its work with Ronald McDonald House. The new investment now provides a springboard for Karta, enabling it to service the booming demand for these virtual worlds.
The recent funding round was led by venture capital firm GameTech Ventures and includes names from the music sector including Amy Thomson. Thomson, a trailblazing artist manager and ex-Chief Catalog Officer to Hipgnosis, chose to invest after recognising Kartaâs unique offering of building experiences with a marketerâs mindset, as well as its vision for brands and artists to harness the metaverse as a powerful marketing tool.
Speaking on the investment, Partner at GameTech Ventures Lachlan Gowrie-Smith said: âErik, Tony and the team at Karta are building the very best brand experiences on leading gaming platforms with consistently exceptional results. By adopting a partnership mindset with a long-term view and a focus on rich experiences and fun for communities of fans, they are pioneering a new medium of deep engagement with consumers. With an experienced and talented team, weâre delighted to be joining their journey with this investmentâ.
The recent launch of the hugely successful TWICE Square - a fan experience built for K-pop megastars TWICE, through a partnership with Republic Records and JYP Management, has demonstrated Kartaâs award-winning prowess for building long-term music metaverse activations for big name artists. TWICE Square is the current #1 music experience in Roblox and the third most popular branded experience overall on the platform in 2023.
Amy Thomson, added: âIt was obvious as we navigate the way people engage with music and everyday life now in the metaverse to back a company who are not only building the best spaces Iâve seen there but also planning innovation I think will evolve this into a place we canât live withoutâ.
The recent funding round also drew support from a range of other high-profile investors across gaming, sports, entertainment and finance industries including global entertainment company Toikido, CEO of Sports Loft Charlie Greenwood, Chairman of UK Finance Robert Wigley, Powster Founder and CEO Ste Thompson and venture studio Big Ideas Group.
Erik LondrĂ©, CEO of Karta, said: âWeâre incredibly grateful for the backing and support received so far from some of the most well-respected figures in the industries we work with. They, like us, know the metaverse is the real deal and is delivering real word results that matter. The investment raised is going to be crucial in helping us service the growing demand for metaverse experiences by investing in our team, platform and regional expansions.â
Karta's CEO and founder, Erik Londré, spoke to Sports Loft Podcast host, Yanni Andreopoulos, about building one-of-a-kind metaverse experiences for sports businesses and personalities, artists, entertainers and brands all with the aim of strengthening fan engagement and customer loyalty.
From Amazon Music to Ronald McDonald House, to K-pop group TWICE, Karta's unique collaboration style with clients has led to several award-winning campaigns.