We’re proud to unveil My Eurovision Party 2025 — the first-ever official Eurovision experience on Roblox, developed by Karta in partnership with the European Broadcasting Union and 9 of its Member broadcasters. 🎤🌍

This colorful, music-driven world was built to connect with young fans and Gen Z players — combining the magic of Eurovision with the immersive, social gameplay of Roblox.

Inside the Experience:

🎮 Rhythm-based mini-games
🎉 Real-time celebrations tied to the live show
👯 Watch parties and interactive stages
🌈 National representation and custom avatars

At Karta, we’re passionate about helping global brands meet players where they play — and bringing Eurovision to Roblox is a milestone we’re incredibly excited about.

Massive thanks to our collaborators:

Aoife Hawe, Harvey Day, James Reevell, and Jamie Dodds (BBC)
Hamdhoon Rashad (EBU)
Alex Honda, Jessica Meehan, and Janagan Rasaratnam (Roblox)
Barney Lynch and Tom von Simson (GEEIQ)
Katrine Granholm Mortensen (DR)
Gregg Young (VRT)
Michaël Jarjour (ARD)
Ronan Flanagan and Suzanne Kelly (RTE)
Wesa Aapro (Yle)
Yves-Marie Poirier (France Télévisions)
Cindy Bake (AVROTROS)

🕹️ Play My Eurovision Party on Roblox

Last Friday, e.l.f. BEAUTY and Chime launched Fortune Island — the first-ever financial literacy game on Roblox created by a beauty brand. And it’s off to a huge start! 🥳💸

📈 Launch Weekend Stats:

• ✅ 350,000+ visits in the first weekend
• ✅ 1,650+ CCU peak
• ✅ 97% approval rating from players

Developed by Karta, Fortune Island isn’t just a game — it’s a story-driven, social learning experience that helps Gen Z build real-world financial skills through play.

What’s Inside the Game

Players move through four interactive life stages, tackling challenges that mirror real financial decisions:
💰 Saving
📊 Budgeting
📈 Investing
📆 Planning for the future

It’s financial education — reimagined for the next generation.

Following the massive success of e.l.f. UP! (22M+ lifetime visits), Fortune Island proves once again that purposeful gameplay can drive real impact.

A huge shoutout to Emily Ge Song and Collin Spratlin from the e.l.f. Beauty team, and to Nich Richardson and Brad Timmins for their incredible support in bringing this project to life.

🎮 Play Fortune Island on Roblox

We’re proud to announce that NASCAR: The Lady in Black is now officially the #1 rated experience on Fortnite! 🎉

🏆 Ranking Highlights:

• 🥇 #1 Top Rated Fortnite Map
• 🥇 #1 Most Played Rocket Racing Map
• 🥇 #1 Top Rated Rocket Racing Map

After launching three legendary NASCAR tracks on Fortnite last year, we kicked off 2025 with something bold — and different.

In collaboration with NASCAR, we reimagined the iconic Darlington Raceway as a spy-thriller-themed Rocket Racing map — adding cinematic suspense, custom VFX, and stealth-style storytelling to Fortnite’s racing format.

The response has been incredible — from fans, creators, and the NASCAR team alike.

This is just the beginning of what we have planned for NASCAR in Fortnite.

🎮 Play NASCAR: The Lady in Black now

Our Co-Founder, Tony Barnes, will be attending SXSW 2025 from March 7–12 in Austin, Texas.

If you’re heading to the event and want to connect — whether it’s about music, metaverse strategy, or immersive UGC experiences — feel free to reach out! 🤝

📩 Contact: info@karta.game

Our Founder & CEO, Erik Londré, will be attending this year’s Game Developers Conference (GDC).

If you're heading to San Francisco and would like to connect, collaborate, or talk UGC, virtual worlds, or branded gaming — reach out and say hi! 🤝

📩 Contact: info@karta.game
Or message Erik directly on LinkedIn

Roblox is making a bold move into music discovery — with a new feature called “What’s Playing” that brings real-time song and artist info into games, opening fresh opportunities for artists and creators alike. 🎵

What’s New:

✔️ Live Music Display
Players can now see what music is playing in Roblox games in real-time — enhancing immersion and discovery.

✔️ Roblox Top 100 Chart
A new chart tracks the most liked songs across Roblox, showing what’s trending among the platform’s massive user base.
👉 Explore the chart here

✔️ Verified Music Uploads
Artists can now upload their music via verified ISRC distributors like DistroKid, Monstercat, APM Music, Clippsly, and Bslick — ensuring proper rights management and visibility.

💡 Yes — artists can now publish their own music directly into Roblox through DistroKid!

At Karta, we’ve seen firsthand how powerful music can be on Roblox — with experiences for BLACKPINK, TWICE, and Nicki Minaj. This feature makes it easier than ever to integrate music directly into UGC games and experiences.

We’re excited to see how the next generation of artists and creators will bring these tools to life.

With GTA 6 on the horizon, Rockstar Games is reportedly in talks with top creators from Fortnite, Roblox, and GTA’s own modding community to bring custom experiences directly into the next installment of the franchise. 👀

For decades, players have been transforming Grand Theft Auto into a canvas for creativity — from MTA and SAMP in the San Andreas days to FiveM and NoPixel roleplay servers in GTA V. Now, Rockstar may be embracing that creator energy in a more official, platform-style way.

🎙️ Karta Founder & CEO Erik Londré shares:

“GTA moving from an old-school modding community towards a potentially more Roblox or Fortnite-style open ecosystem is extremely exciting to us at Karta. The game's cultural impact is massive, and it will be interesting to see what will be possible there from both a creative and commercial standpoint.

That said, GTA is one of the least brand-safe games out there, so it will be fascinating to see which brands dare to enter.”

A Cultural and Commercial Giant

As one of the most successful gaming franchises in history, GTA’s next evolution could transform it into a metaverse-scale platform — with huge potential for both UGC creators and brands.

The question is:
Will GTA 6 become the next major ecosystem for immersive branded experiences?

We’ll be watching closely.

Roblox is leveling up how players and creators customize avatars — and 2025 is shaping up to be a transformative year.

From visual fidelity to smarter monetization, here’s a look at the major avatar updates coming soon:

✨ Physically Based Rendering (PBR) for Accessories

Hats, hairstyles, and accessories will now support PBR — enabling more realistic textures, reflections, and lighting.

📅 Scheduled Item Drops

Creators can set specific release dates for Limited and non-Limited items, removing the need for manual publishing.

🤝 Group-Created Bodies & Heads

Groups (who already make 70% of avatar items) will be able to publish custom bodies and heads for better team workflows.

📊 Expanded Analytics

New dashboards will provide performance insights, trend tracking, and buyer data to help creators refine their content strategy.

🛍️ Try-On & Bundle Purchases

Players will be able to preview multiple unowned items at once and check out in a single transaction — perfect for full outfit drops.

🎨 Revamped Customization Tools

A complete redesign of the avatar styling system will make personalizing your look easier and more intuitive.

Want to explore branded avatar collections or UGC strategy on Roblox?
📩 Reach out: info@karta.game

Our Bundesliga journey on Roblox is in full swing — and players are showing up in a big way! ⚽🎮

So far, three Bundesliga-branded experiences have gone live, with the final activation (Ultimate Easy Obby & Goal Kick Simulator) launching on February 6.

Campaign Highlights So Far

Across multiple games, players are actively engaging with the brand and collecting exclusive UGCs — all within some of Roblox’s most-played titles.

UGC Items Claimed:

• 👕 Teamwork Puzzle 2 — 2.5K
• 👕 1% Win Obby — 2.2K
• 👕 Carry A Friend Obby — 1.1K

Game Metrics:

📌 Carry A Friend Obby (Week 1)

• 3.6 million sessions
• 442,600 hours of total playtime
• ⏱ Avg. session time: 7.5 mins

📌 Teamwork Puzzle 2 (Week 1)

• 5.6 million sessions
• 665,000 hours of total playtime
• ⏱ Avg. session time: 7.5 mins

It’s been incredible to see how fans are connecting with the Bundesliga through these accessible and fun experiences — anytime, anywhere.

We’re excited to watch the final phase unfold 👀

We’re excited to officially announce that Karta has joined the Roblox Partner Program — as a Brand Creator Partner! 🎉

This recognition places us among a select group of trusted creators and industry leaders with a proven track record of delivering high-quality branded experiences on Roblox.

What This Means

As a badged partner, we’ll continue to do what we do best:
Designing and launching immersive, interactive experiences that connect brands with millions of players across the Roblox platform.

We’re proud of our team, grateful to the Roblox crew for the trust, and excited for what’s next. 🚀

💡 Learn more about the Roblox Partner Program here.