April 30, 2024No Comments

The New Frontier: Bringing Brands into the Metaverse with UGC Gaming

Roblox and Fortnite: The Next Big Thing for Brands?

Roblox and Fortnite aren't just for gamers anymore. With millions of daily users, these platforms are quickly becoming hotspots for brand engagement. From virtual concerts to in-game items, brands are exploring new ways to connect with audiences in the metaverse.

At Karta, we believe these platforms offer immense potential for brands looking to expand their reach. As our co-founder Tony Barnes puts it, "Think of these platforms as a new community channel that needs to be nurtured. It's an 'always-on strategy' that requires consistent engagement to truly resonate."

Our mission at Karta is to make games playable in UGC (User-Generated Content) gaming environments. We help brands and IPs tap into these dynamic spaces, turning virtual experiences into real-world engagement.

Are you ready to explore how Roblox and Fortnite can transform your brand's presence in the metaverse?

Read more on Billboard: Link to the article

April 29, 2024Comments are off for this post.

Welcoming Morgan Evans: Karta’s New Fashion and Beauty Director

Morgan Evans joins us as the new Fashion and Beauty Director. With an impressive track record at renowned brands such as Tommy Hilfiger and Calvin Klein, Morgan's expertise promises to elevate our metaverse experiences to new heights.

Morgan Evans: A Visionary in Fashion and Technology

Morgan's background is a blend of innovation and strategic thinking. At Tommy Hilfiger, he pioneered the 'Tommyplay' experience in Roblox, one of the platform's top fashion engagements. His ability to integrate cutting-edge technologies like AR, AI, and web3 into fashion projects has consistently set industry benchmarks.

Advancing Metaverse Experiences

At Karta, Morgan will spearhead our fashion and beauty initiatives, focusing on creating immersive, interactive experiences that resonate with both brands and their audiences. His vision aligns with our commitment to pushing the boundaries of what's possible in virtual environments. By empowering user-generated content creators and fostering authentic community engagement, Morgan aims to create unique and meaningful experiences.

Why This Matters for Your Brand

Morgan's expertise offers unparalleled opportunities for businesses looking to explore the metaverse. His strategic approach ensures that each project captivates audiences and aligns with brand objectives, delivering tangible results in a rapidly evolving UGC gaming.

Stay tuned for more exciting updates and projects from Morgan. For more information on how Karta can help your brand thrive in the metaverse, contact us at info@karta.game

April 17, 2024No Comments

Our Fortnite innovation Beat Builder surpassed 130K players!

We are excited to share that our Beat Builder project, the first build-based rhythm game in Fortnite, has reached over 130,000 players! The community response has been incredibly positive, exceeding our expectations. We look forward to unveiling what lies ahead for Beat Builder!

Unlike traditional rhythm games that involve tapping circles or rectangles, Beat Builder offers a fresh and authentic experience tailored specifically for Fortnite players. 

Learn how to build in Fortnite, with MUSIC!

Beat Builder is not just a fun way to enjoy music in a new way; it also serves as a tool for learning how to build or mastering it, making Beat Builder a unique experience for training as well.

Collaboration with NCS and Future Plans

At present, Beat Builder offers a collection of electronic music in collaboration with NCS.
We're really looking forward to exploring new possibilities by venturing into different music genres like Metal, K Pop and Rock down the line.

Charlotte Lee, brand manager at NCS, said: “We’re very happy to provide the music for Beat Builder, a brilliant new game which gives players the chance to interact with the music like never before. It has the potential to become a go-to platform for music gaming and we’re proud to support it.”

How did we come up with this?

The origin story of Beat Builder is itself interesting. During a meeting with a major record label, we discussed rhythm game ideas for one of their artists.  While they initially dismissed the idea due to Fortnite Festival (a separate rhythm game by Epic Games), it sparked a question for our team, as Erik Londré, our CEO, explains: "What would a true Fortnite rhythm game look like?" The answer was clear: leverage the building mechanic that defines Fortnite's core gameplay.

Read more here:

MusicWeek

Music Week Newsletter 

Independent Music Insider 

Games Press 

April 16, 2024No Comments

Bringing Brands and Music to Fortnite with Beat Builder

Our latest project, Beat Builder in Fortnite, which was approved by Epic Games and featured in Epic's Picks, Beat Builder has attracted over 130,000 players and counting.

What is Beat Builder?

We took Fortnite's core building mechanic and transformed it into an engaging rhythm game. Thanks to our collaboration with NoCopyrightSounds (NCS), players can enjoy popular music tracks in a gamified environment. This unique blend of music and interactive gaming perfectly captures the innovative spirit of Karta.

Why It Matters for Your Brand

For brands and IPs looking to enter the metaverse, Beat Builder offers a new avenue for engagement. Imagine your brand's music and content integrated into a popular game like Fortnite, where fans can interact directly with your products in a dynamic and immersive way. This is not just about visibility; it's about creating memorable experiences that resonate with players.

Join the Metaverse Revolution

Beat Builder is just the beginning. We envision Fortnite as a future hub for music and brand interaction, allowing fans to explore and engage with their favourite content creators in new and exciting ways. Don't miss out on the opportunity to be part of this mind-blowing innovation!

Try Beat Builder today

Map Code: 2008-2355-7803

Read more about it here.

Partner with Us

Ready to elevate your brand in the metaverse? Let's explore exciting partnership opportunities and bring your brand to life in UGC gaming!

Contact Us:

April 8, 2024No Comments

Empowering Your Brand in UGC Gaming: Insights from, Karta’s Co-Founder, Tony Barnes

Exploring the intersection of AI, music, and gaming reveals profound shifts in creativity and user engagement. Join us in a recent podcast where Karta's Co-Founder, Tony Barnes, shares valuable insights into this evolving landscape.

Hosted by ExchangeWire's MadTech Podcast, this discussion uncovers the pivotal role of user-generated content (UGC) gaming. Discover how Karta is spearheading advancements that not only render games playable but also foster immersive environments where creativity flourishes.

🎧 Dive into the podcast:


MadTech Podcast

Apple Podcasts

Spotify

Partner with Us


Ready to elevate your brand in the metaverse? Let's explore exciting partnership opportunities and bring your brand to life in the world of UGC gaming!

Contact Us:

April 8, 2024No Comments

Karta Co-Founder, Tony Barnes, Speaks at Music Ally Connect 2024

Tony Barnes was one of the speakers on the first day, and the topic was "Exploring the opportunities for the music industry in games."

Also, a great quote from Tony was picked up from the panel!

"We very much see the social gaming space as an evolution of social media. It’s so much more than just playing games. And yes, young people will go to the platforms to play some games while they’re there. But it’s broader than that: it’s about youth culture. It’s about socializing. It’s about community. It’s about self-expression, and fashion, creativity.

All of these things. It’s basically life being played out within virtual worlds. If you’re trying to reach a younger audience, in particular, anyone who’s under 25, and this space is not part of your strategy… then you’re probably missing out on a huge opportunity.”

Read more here!

Music Ally Connect 2024

Let's meet!


Ready to transform your brand experience in the metaverse? Reach out to us for impactful metaverse solutions at info@karta.game

March 21, 2024No Comments

Boombox, a game-changer Roblox tool, debuts in TWICE Square on Roblox!

Just two days ago, a major development rocked the gaming world: Boombox made its grand entrance into Roblox on our Roblox project TWICE Square! This thrilling addition made possible through the collaboration of Universal Music Group (UMG) and Republic Records, powered by STYNGR, signifies a new era in music integration within the gaming sphere.

Boombox isn't just a game-changer; it's a platform that empowers music labels to curate, distribute, and monetize their music seamlessly on Roblox!

Stay tuned for more updates and exciting developments!

To learn more, check out these articles:

Do you have questions or eager to explore opportunities? Reach out to us at info@karta.game

March 11, 2024No Comments

Karta Brings HUGO BOSS to Roblox

Last week, Karta successfully launched HUGO BOSS' new brand line, HUGO BLUE, on Roblox. This project marks a significant milestone in our journey of creating immersive metaverse experiences for brands. Instead of following the conventional route of a singular brand experience, we introduced two distinct yet interconnected experiences: a Roblox shop and an event space on “PLANET HUGO,” and "HUGO FASHION MATCH," an engaging social fashion game.

Innovative Dual Experience Strategy

Our approach to launching HUGO BLUE was deeply informed by our understanding of the metaverse landscape. We noticed that the most successful brand experiences on Roblox focus on delivering a clear, targeted offering. With this in mind, we designed two distinct experiences:

PLANET HUGO and HUGO FASHION MATCH: This dual approach allows us to showcase different facets of the HUGO brand. PLANET HUGO provides a unique event space for users to explore, while HUGO FASHION MATCH immerses players in a social fashion game where they can express their creativity by giving each other’s avatars makeovers.

An ecosystem of Connected Experiences: These two experiences form the foundation of a broader HUGO ecosystem within Roblox. Each one targets specific a audience and highlights different aspects of the brand, including style, self-expression, arts, culture, gaming, and music.

Why This Matters for Your Business

For companies looking to establish or enhance their presence in the metaverse, our work with HUGO BOSS demonstrates the power of a diversified, yet interconnected approach. Creating distinct experiences with clear objectives allows better engagement with target audiences, showcasing multiple dimensions of your brand, and encouraging repeated user interaction .

A Collaborative Success

Our innovative approach would not have been possible without the visionary support of HUGO BOSS and the incredible backing from GEEIQ. Their belief in our vision and willingness to embrace new methods has been instrumental in this successful launch.

Join Us in Shaping the Future of Branding in UGC Gaming

At Karta, we are committed to pushing the boundaries of what’s possible in the metaverse. We invite brands looking to create compelling UGC experiences to partner with us. Let’s explore the limitless possibilities of virtual worlds together and craft experiences that captivate and inspire.

Partner with Us

Ready to transform your brand experience in the metaverse? Reach out to us for impactful metaverse solutions at info@karta.game

March 6, 2024No Comments

Karta is going back to the US for exciting events!

Karta is going back to the US for exciting events! ✈

Tony Barnes will attend SXSW in Austin from March 10th to 15th, and
Erik Londré 🔜GDC will be at the Game Developers Conference in San Francisco!

SXSW (South by Southwest) 2024: SXSW 2024, taking place from March 10th to 15th in Austin, Texas, is set to be an electrifying convergence of technology, music, film, and interactive media. With a focus on innovation and creativity, SXSW offers attendees a platform to explore cutting-edge ideas, engage with industry leaders, and forge valuable connections. Dive into the excitement at SXSW's official website.

Game Developers Conference (GDC) 2024: GDC 2024, the premier gathering for video game developers, is slated to take place in San Francisco, California. From groundbreaking discussions to hands-on workshops, GDC offers developers, publishers, and gaming enthusiasts a unique opportunity to stay at the forefront of the gaming industry. Discover more about GDC 2024 at GDC's official website.

Let's meet up! 🤝

SXSW https://www.sxsw.com/
GDC https://gdconf.com/

February 12, 2024No Comments

Karta launches a brand new Zepeto studio!

(Karta’s new ZEPETO studio, L:R -Joe Baxter-Web Studio Creative Lead and Senior Games Designer, Erik Londre CEO, Tony Barnes Co-Founder, Abbie West Studio Assistant, Skaye G Stephen UGC Product Designer, Aitor Ventura Zepeto Programmer, Dominique Sosseh 3D Lead)

London, UK - 12 February, 2024. Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, has launched its own studio dedicated to creating bespoke in-game experiences in ZEPETO - Asia’s largest metaverse platform. This comes after Karta launched its own Fortnite studio six months ago.

Karta aims to bring its signature of visually stunning experiences and results-driven approach to the fashion-focused avatar platform, with the first project for a global major brand already in production. The new studio is headed up by Lead 3D artist Dominique Sosseh, who has played a key role in Karta's growth over the past year. 

ZEPETO, the largest Metaverse platform in Asia, boasts a user base of over 400 million and an average of 20 million monthly active users. What sets ZEPETO apart from other leading metaverse platforms is its predominantly female audience. The platform's meteoric rise as a global virtual fashion marketplace is fueled by its dynamic community of 3.6 million creators. Since its inception in 2018, ZEPETO has revolutionised the digital fashion landscape, with over 2.5 billion virtual items sold. 

Luxury fashion giants Gucci, Christian Dior, Nike, Ralph Lauren, makeup brand NARS Cosmetics and others, have all integrated their line of products onto ZEPETO for users to try on virtually. Since ZEPETO’s initial collaboration with Gucci in 2021, over 800K Gucci items have been sold and Christian Louboutin showcased its SS21 collection exclusively on the platform. 

ZEPETO offers an engaging virtual space where users can freely experiment with diverse fashion styles and self-expression. Its fashion-themed virtual worlds have attracted more than millions of visits and provided a venue for fun virtual styling competitions and runways for fashion enthusiasts around the globe. Through its dedicated studio, Karta can now offer its bespoke services to such global fashion and designer brands, targeting ZEPETO’s fashion-conscious user base. 

Erik Londré, CEO of Karta, said: “We’re thrilled to announce the launch of our latest expansion - our new ZEPETO studio. We see huge potential in the platform and the studio team we are building around Dominique Sosseh. Just like the other platforms Karta works on, ZEPETO has a passionate community with its own culture and expression that we can not wait to help our clients and partners connect with it in a meaningful way.

Dominique Sosseh, Lead 3D artist of new ZEPETO studio, said: “I am so excited to be part of the team working on ZEPETO. ZEPETO is different to other metaverse platforms, allowing us to work with a different range of clients and focus on a different audience than that of Fortnite or Roblox. I love its visual style, and its focus on self-expression. As the biggest virtual fashion marketplace in the world, I think it is a platform every brand, especially those with a strong focus on a female audience, should be aware of.”

The ZEPETO studio marks another chapter of growth for the London-based startup. Karta enjoyed a busy 2023 with the success of the TWICE Square fan-hub, built for K-pop megastars TWICE, which has been the most popular music experience of 2023 with over 50m visits. Last year the metaverse studio also worked with other K-pop giants BLACKPINK. This was to design BLACKPINK THE PALACE in Roblox, before working with Spotify on their iconic global campaign, Spotify Wrapped, to gamify the listening habits of Spotify users and bring this into the metaverse. Most recently, Karta announced the launch of Nicki Minaj’s Gag City on Roblox, to celebrate her Pink Friday 2 album launch on December 8th 2023. 

Jay Lee, Chief Ecosystem Officer at ZEPETO, said: "The achievements of Karta in crafting outstanding Roblox experiences alongside K-pop artists such as Blackpink and Twice make me highly optimistic about their venture into ZEPETO. Their profound understanding of artists and their fan communities, combined with an adept approach to engaging the younger audience who grew up with games and virtual realms, sets the stage for continued success."