July 21, 2025No Comments

Celebrating Our Team’s Next Chapter 🚀

At Karta, we believe growth happens when talented people are given the space to evolve, take on challenges, and make their mark. Today, we’re thrilled to celebrate four of our own who are stepping into new roles.

  • 👩‍🎨 Sarah Richards – Creative & Art Director
  • 🎬 Paige Waller – Production Lead
  • 🤝 Eliza Jedlinska – Commercial & Partnerships Lead
  • 🛠️ Oscar Halland – Director of Engineering

Each of them has made a huge impact on our journey, and these new roles are a reflection of their hard work, creativity, and leadership.

We’re proud to see our team grow stronger and more dynamic — and we can’t wait to see where this next chapter takes us.

July 12, 2025No Comments

Chicago Street Race Returns to Fortnite with a New Look

🏁 Chicago Street Race is back — and this time, it’s faster, fresher, and more immersive than ever.

Last week, we relaunched Fortnite Rocket Racing’s first-ever branded map, originally released in 2024, with a full revamp that brings a bold new vibe to the streets of Chicago.

What’s New:

  • 🛣️ Updated track design for tighter turns and smoother flow
  • Enhanced in-game elements and visuals
  • 🎉 New Ally Racing Festival area — a vibrant, immersive celebration space

While staying true to its urban street racing roots, this update injects new energy into the experience — and the community response has been 🔥.

We’ve already seen a noticeable increase in average playtime compared to the original launch week — proving once again how iteration drives deeper engagement.


Big thanks to everyone who’s raced through the streets of Chicago (again).
Let’s keep pushing what branded UEFN racing experiences can be. 🚗💨

June 4, 2025No Comments

UEFN Just Got Its Biggest Update Yet — Here’s What It Means for Creators

🔥 Unreal Editor for Fortnite (UEFN) just dropped its most powerful update so far — and it’s a total game-changer for creators.

From smarter tools to real-time AI and official IP integrations, this update isn’t just technical — it’s creative freedom, leveled up.

At Karta, we’ve been building at the cutting edge of UEFN since day one — and here’s what has us most excited:


🪵 Nanite Foliage

Build dense, high-fidelity forests with real geometry — no more flat LOD cards. Every leaf, branch, and pine needle now renders beautifully in-game.

🤖 AI NPCs & Game Logic

Talk to NPCs powered by large language models — and let them drive your game logic. Personality, storytelling, emergent gameplay — now in your hands.

🧱 LEGO Brick Editor (June 17)

Brick-by-brick LEGO building inside Fortnite. 50+ pieces, 42 colors, and full official tooling.

📊 Fortnite Data API (June 9)

Access real performance data for every island. Track plays, trends, and metrics — and grow smarter.

🛠 Epic Developer Assistant

Your new AI sidekick. Write code, fix errors, explain logic — inside your workflow.

🎭 Metahuman Animator (Live Now)

Animate faces using just your webcam. Real-time, realistic facial performance from anywhere.

🎮 Scene Graph (June 7)

Prefab-friendly, modular hierarchy with full Verse access — making complex builds way more efficient.

✨ More Official IP

Squid Game (June 27), Avatar (2025), Star Wars (coming soon) — each with usable tools, assets, and gameplay systems for creators.


UEFN is evolving rapidly — and so are the creative possibilities for branded experiences, custom game modes, and storytelling.

Karta is building right in the middle of it.

May 21, 2025No Comments

Fortnite Returns to the iOS App Store — After 4 Years Away

Fortnite is officially back on the U.S. App Store — for the first time since 2020! 🥳

This marks a major shift for both players and creators.
Why? Because iOS once accounted for over 20% of Fortnite’s total player base — that’s 116 million+ players now back within reach. 👀

Why This Matters:

With Fortnite Creative and UEFN gaining serious momentum, this mobile relaunch could reshape:

  • 📈 Creator earnings (more players = more potential revenue)
  • 📱 Mobile-driven engagement (especially for casual + global players)
  • 💼 Brand reach (now back across all major platforms)

In Fortnite’s absence, Roblox has dominated mobile — but with Fortnite unlocking its iOS audience again, the competition could tighten.

This move reopens one of Fortnite’s most powerful channels, and we’re excited to see how it impacts UGC creators, branded activations, and platform dynamics moving forward.

May 21, 2025No Comments

Roblox vs. Fortnite: What the Numbers (and Platforms) Really Tell Us

Last weekend, Roblox surpassed Fortnite with 10x more concurrent players — a first in gaming history. 💥

But here’s the real question:
Is size the only thing that matters?

At Karta, we don’t see this as a rivalry — we see it as a case study in how platform design, accessibility, and creator ecosystems shape the future of UGC gaming.


⚪ Roblox: The Content Powerhouse

  • A massive UGC engine powering endless creator content
  • Simplicity and accessibility across all devices
  • A young audience that’s now aging up and sticking around

🔵 Fortnite: The Creative Titan

  • AAA-level polish and gameplay mechanics
  • World-class brand collaborations and curated content
  • UEFN is unlocking pro-level development
    (though growth was held back until recently by platform restrictions, like the iOS ban)

🔄 Now, the playing field might shift:

With Fortnite back on the App Store, it’s re-entering the mobile space — the very territory where Roblox has dominated for years.

Both platforms are evolving fast. At Karta, we build on both — because each offers a distinct vision for the future of play, brand engagement, and creator potential.


💬 What do you think?
Can Fortnite close the gap again? Or are we witnessing the rise of a new platform dynamic?

May 12, 2025No Comments

Eurovision Enters Roblox with “My Eurovision Party 2025”

We’re proud to unveil My Eurovision Party 2025 — the first-ever official Eurovision experience on Roblox, developed by Karta in partnership with the European Broadcasting Union and 9 of its Member broadcasters. 🎤🌍

This colorful, music-driven world was built to connect with young fans and Gen Z players — combining the magic of Eurovision with the immersive, social gameplay of Roblox.

Inside the Experience:

🎮 Rhythm-based mini-games
🎉 Real-time celebrations tied to the live show
👯 Watch parties and interactive stages
🌈 National representation and custom avatars

At Karta, we’re passionate about helping global brands meet players where they play — and bringing Eurovision to Roblox is a milestone we’re incredibly excited about.

Massive thanks to our collaborators:

Aoife Hawe, Harvey Day, James Reevell, and Jamie Dodds (BBC)
Hamdhoon Rashad (EBU)
Alex Honda, Jessica Meehan, and Janagan Rasaratnam (Roblox)
Barney Lynch and Tom von Simson (GEEIQ)
Katrine Granholm Mortensen (DR)
Gregg Young (VRT)
Michaël Jarjour (ARD)
Ronan Flanagan and Suzanne Kelly (RTE)
Wesa Aapro (Yle)
Yves-Marie Poirier (France Télévisions)
Cindy Bake (AVROTROS)


🕹️ Play My Eurovision Party on Roblox

April 29, 2025No Comments

Fortune Island Launches on Roblox — A Financial Literacy Game by e.l.f. Beauty and Chime

Last Friday, e.l.f. BEAUTY and Chime launched Fortune Island — the first-ever financial literacy game on Roblox created by a beauty brand. And it’s off to a huge start! 🥳💸

📈 Launch Weekend Stats:

  • 350,000+ visits in the first weekend
  • 1,650+ CCU peak
  • 97% approval rating from players

Developed by Karta, Fortune Island isn’t just a game — it’s a story-driven, social learning experience that helps Gen Z build real-world financial skills through play.

What’s Inside the Game

Players move through four interactive life stages, tackling challenges that mirror real financial decisions:
💰 Saving
📊 Budgeting
📈 Investing
📆 Planning for the future

It’s financial education — reimagined for the next generation.

Following the massive success of e.l.f. UP! (22M+ lifetime visits), Fortune Island proves once again that purposeful gameplay can drive real impact.

A huge shoutout to Emily Ge Song and Collin Spratlin from the e.l.f. Beauty team, and to Nich Richardson and Brad Timmins for their incredible support in bringing this project to life.

🎮 Play Fortune Island on Roblox

April 7, 2025No Comments

NASCAR: The Lady in Black Becomes #1 Rated Map on Fortnite

We’re proud to announce that NASCAR: The Lady in Black is now officially the #1 rated experience on Fortnite! 🎉

🏆 Ranking Highlights:

  • 🥇 #1 Top Rated Fortnite Map
  • 🥇 #1 Most Played Rocket Racing Map
  • 🥇 #1 Top Rated Rocket Racing Map

After launching three legendary NASCAR tracks on Fortnite last year, we kicked off 2025 with something bold — and different.

In collaboration with NASCAR, we reimagined the iconic Darlington Raceway as a spy-thriller-themed Rocket Racing map — adding cinematic suspense, custom VFX, and stealth-style storytelling to Fortnite’s racing format.

The response has been incredible — from fans, creators, and the NASCAR team alike.

This is just the beginning of what we have planned for NASCAR in Fortnite.

🎮 Play NASCAR: The Lady in Black now

March 5, 2025No Comments

Meet Karta at SXSW 2025

Our Co-Founder, Tony Barnes, will be attending SXSW 2025 from March 7–12 in Austin, Texas.

If you’re heading to the event and want to connect — whether it’s about music, metaverse strategy, or immersive UGC experiences — feel free to reach out! 🤝


📩 Contact: info@karta.game

February 26, 2025No Comments

Meet Karta at GDC 2025

Our Founder & CEO, Erik Londré, will be attending this year’s Game Developers Conference (GDC).

If you're heading to San Francisco and would like to connect, collaborate, or talk UGC, virtual worlds, or branded gaming — reach out and say hi! 🤝


📩 Contact: info@karta.game
Or message Erik directly on LinkedIn