Karta will be at the Roblox Developers Conference (RDC) in San Jose this September!

Morgan Evans and Erik Londré will be there, joining creators, developers, and industry leaders shaping the future of Roblox.

📅 September 5–6, 2025
📍 San Jose, CA

If you’re attending, come say hi — we’d love to connect!

We’re excited to share that Karta has secured a £500,000 investment from Creative UK’s Creative Growth Finance fund.

This funding will enable us to:

• Deliver more high-profile projects with leading brands and cultural institutions
• Scale operations with a smarter, more agile model
• Strengthen our position as a leader in immersive, playable brand experiences

Our COO, Tony Barnes, says:
“The world we operate in is accelerating, brimming with new possibilities. Thanks to Creative UK's belief and investment, Karta is now better positioned than ever to actively pounce on these opportunities.”

Hannah Upton, Investment Manager at Creative UK, adds:
“The pace of growth in virtual experiences is extraordinary, and Karta is right at the forefront. They’ve shown how powerful these platforms can be for brands, and with a strong team and a smart, scalable model, they’re perfectly placed to lead the way. We’re thrilled to support them as they take things to the next level.”

A big thank you to Creative UK for their support — exciting times ahead!

Read more here

We’ve just hit 3,000 followers! 🎉

A huge thank you to everyone who’s joined us on this journey. Every like, comment, and share has helped us grow and reach this milestone.

We’ve got more worlds to build, more ideas to test, and more ways to make brands playable.

Appreciate you being here. Let’s keep going.

In recent weeks, Karta launched NASCAR – The Glen, a brand-new Rocket Racing map inside Fortnite inspired by the legendary Watkins Glen International track.

This isn’t just any racing map. We’ve scaled it up into a mega racing adventure — with oversized woodland trails, huge jumps, tricky campground obstacles, and floating track sections stretching across Seneca Lake.

Once again, we’re proud to team up with NASCAR to push the boundaries of how real-world brands connect with Fortnite’s passionate community. And this is only the beginning — more exciting projects are on the way.

A huge thank you to our partners and our brilliant team for making this bold new track a reality.

We’re hosting a panel in the Roblox booth at gamescom 2025 — diving into how we make brands playable on Roblox through fashion, creativity, and immersive worldbuilding.

Our CEO Erik Londré will be joined by Morgan Evans (Director of Virtual Fashion) and Rafael García Roldán (Senior Project Manager Metaverse at HUGO BOSS) to explore the opportunities, challenges, and future of branded experiences in virtual worlds.

From PLANET HUGO to My Eurovision Party, this session will spotlight how play is becoming the most powerful way for brands to connect with digital audiences.

🗓️ Thursday, 2:30 PM
📍 Roblox Booth — Hall 7.1, Booth C052

From 20–24 August in Cologne, Erik Londré, Morgan Evans, and Alex Ginn will be there — exploring, meeting people, and soaking up the world’s biggest gaming event.

If you’re going too, let’s catch up! 👋

It’s officially the biggest quarter in company history.

📈 $1.44B Bookings (+51% YoY)
🕐 27.4B Hours Engaged (+58% YoY)
👥 111.8M DAUs (+41% YoY)
💸 $316M paid to devs (+52% YoY)
💰 $199M in Operating Cash Flow (+32% YoY)

A few things jump out — especially for teams like ours at Karta, building branded UGC experiences on the platform:

1️⃣ Engagement is exploding. This isn’t just more users — it’s more time, more loyalty, and more space for creativity. Breakout hits like Grow a Garden, which nearly doubled in player size last quarter, played a major role in fueling this growth.

2️⃣ Dev payouts are scaling with growth. Roblox’s creator economy isn’t a side hustle anymore — it’s a serious revenue engine for individuals and studios alike.

3️⃣ Bookings are growing faster than revenue. Players are buying Robux at record rates — a sign that big spend moments (events, cosmetics, in-game commerce) are only getting stronger.

4️⃣ Roblox is clearly signaling what’s next: AI creation, real-world commerce, immersive ads, and brand-led experiences. We’re seeing that shift in real time.

For Karta, this quarter only reinforces what we already believe:

Roblox isn’t just a game — it’s one of the most powerful marketing platforms in the world.

We’re thrilled to team up with SK Slavia Praha - fotbal a.s. to bring their brand-new 25/26 season home, away, and third kits to Roblox!

As one of the most historic football clubs in Europe, SK Slavia Praha understands that sports fandom is evolving. The next generation of fans is hanging out on platforms like Roblox, and they expect to connect with their favorite clubs where they play and create.

The sports fandom sector on Roblox is growing fast, as clubs explore new ways to:
🎮 Reach younger audiences in immersive digital spaces
🧢 Turn kits and player identities into shareable, interactive UGC
❤️ Build loyalty and engagement in a space that fans call home

Check out the drop and join the growing SK Slavia Praha community on Roblox!

Four years ago Karta was born with one clear goal: to make brands playable. Since 2021 we have been on a mission to help brands show up in the most fun and creative ways inside the games people love.

🛠️ In Roblox we have brought brands to life with
Sunsilk City, Ronald McDonald House, Man City Blue Moon, TWICE Square, BLACKPINK The Palace, e.l.f. UP, Nicki Minaj’s Gag City, Planet HUGO, Bundesliga Avatar Shop, Fortune Island, My Eurovision Party, and Makeship.

🎮 In Fortnite we have created worlds where players
Raced with NASCAR, dropped beats with Juice WRLD and Amazon Music, launched Adidas Hyperchase, built our own Beat Builder, and helped Spotify make waves in game.

To our clients, collaborators, brilliant team, and the hundreds of millions of players who have jumped into our worlds, thank you.

You have helped shape four unforgettable years, and we are only just getting started 🕹️💥

We’re excited to announce that Alex Ginn has joined Karta as our new Commercial Director.

With over 15 years of commercial experience Alex brings a wealth of expertise and a deep passion for gaming from in-game advertising solutions to custom branded experiences. His global network and proven track record across the media landscape make him an incredible addition to our growing team.

We’re looking forward to the magic Alex will help create as we continue to push the boundaries of what’s possible in gaming and virtual worlds ✨