February 12, 2024No Comments

Karta launches a brand new Zepeto studio!

(Karta’s new ZEPETO studio, L:R -Joe Baxter-Web Studio Creative Lead and Senior Games Designer, Erik Londre CEO, Tony Barnes Co-Founder, Abbie West Studio Assistant, Skaye G Stephen UGC Product Designer, Aitor Ventura Zepeto Programmer, Dominique Sosseh 3D Lead)

London, UK - 12 February, 2024. Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, has launched its own studio dedicated to creating bespoke in-game experiences in ZEPETO - Asia’s largest metaverse platform. This comes after Karta launched its own Fortnite studio six months ago.

Karta aims to bring its signature of visually stunning experiences and results-driven approach to the fashion-focused avatar platform, with the first project for a global major brand already in production. The new studio is headed up by Lead 3D artist Dominique Sosseh, who has played a key role in Karta's growth over the past year. 

ZEPETO, the largest Metaverse platform in Asia, boasts a user base of over 400 million and an average of 20 million monthly active users. What sets ZEPETO apart from other leading metaverse platforms is its predominantly female audience. The platform's meteoric rise as a global virtual fashion marketplace is fueled by its dynamic community of 3.6 million creators. Since its inception in 2018, ZEPETO has revolutionised the digital fashion landscape, with over 2.5 billion virtual items sold. 

Luxury fashion giants Gucci, Christian Dior, Nike, Ralph Lauren, makeup brand NARS Cosmetics and others, have all integrated their line of products onto ZEPETO for users to try on virtually. Since ZEPETO’s initial collaboration with Gucci in 2021, over 800K Gucci items have been sold and Christian Louboutin showcased its SS21 collection exclusively on the platform. 

ZEPETO offers an engaging virtual space where users can freely experiment with diverse fashion styles and self-expression. Its fashion-themed virtual worlds have attracted more than millions of visits and provided a venue for fun virtual styling competitions and runways for fashion enthusiasts around the globe. Through its dedicated studio, Karta can now offer its bespoke services to such global fashion and designer brands, targeting ZEPETO’s fashion-conscious user base. 

Erik Londré, CEO of Karta, said: “We’re thrilled to announce the launch of our latest expansion - our new ZEPETO studio. We see huge potential in the platform and the studio team we are building around Dominique Sosseh. Just like the other platforms Karta works on, ZEPETO has a passionate community with its own culture and expression that we can not wait to help our clients and partners connect with it in a meaningful way.

Dominique Sosseh, Lead 3D artist of new ZEPETO studio, said: “I am so excited to be part of the team working on ZEPETO. ZEPETO is different to other metaverse platforms, allowing us to work with a different range of clients and focus on a different audience than that of Fortnite or Roblox. I love its visual style, and its focus on self-expression. As the biggest virtual fashion marketplace in the world, I think it is a platform every brand, especially those with a strong focus on a female audience, should be aware of.”

The ZEPETO studio marks another chapter of growth for the London-based startup. Karta enjoyed a busy 2023 with the success of the TWICE Square fan-hub, built for K-pop megastars TWICE, which has been the most popular music experience of 2023 with over 50m visits. Last year the metaverse studio also worked with other K-pop giants BLACKPINK. This was to design BLACKPINK THE PALACE in Roblox, before working with Spotify on their iconic global campaign, Spotify Wrapped, to gamify the listening habits of Spotify users and bring this into the metaverse. Most recently, Karta announced the launch of Nicki Minaj’s Gag City on Roblox, to celebrate her Pink Friday 2 album launch on December 8th 2023. 

Jay Lee, Chief Ecosystem Officer at ZEPETO, said: "The achievements of Karta in crafting outstanding Roblox experiences alongside K-pop artists such as Blackpink and Twice make me highly optimistic about their venture into ZEPETO. Their profound understanding of artists and their fan communities, combined with an adept approach to engaging the younger audience who grew up with games and virtual realms, sets the stage for continued success."

January 8, 2024No Comments

KARTA 2023


What a rollercoaster 2023 turned out to be! From launching our Fortnite studio to creating the ultimate music fan experience on #Roblox with TWICE and Republic Records, and opening the first-ever pure-artist store for Nicki Minaj in Roblox—talk about a whirlwind of achievements! We even built a spectacular palace for BLACKPINK and their BLINKS, with Roblox CEO David Baszucki showcasing TWICE Square live at RDC23!

Our success didn't stop there. We scored #epicpicks with our first Fortnite map featuring Spotify with Fnatic, racked up over 84 million visits across our Roblox experiences, and became one of the top sellers of emotes on the Roblox platform. Kudos to the amazing team at Karta, and a massive shoutout to our invaluable partners and collaborators. Grateful for the journey so far, and here's to the excitement of 2024! 🚀

https://www.linkedin.com/feed/update/urn:li:activity:7148967601950408704

January 8, 2024No Comments

Our TWICE SQUARE is showcased at RDC23!

Our Roblox project TWICE SQUARE was showcased by the CEO of Roblox David Baszucki, at the Roblox Developer Conference! 😲

This moment marks a significant milestone in Karta's history and we couldn’t be more proud as not only TWICE SQUARE was showcased, but also our BLACKPINK THE PALACE project appeared during the biggest Roblox event there is! 🥳

October 30, 2023No Comments

TWICE Square in Roblox’s Meta Quest Trailer!

Our TWICE Square project is showcased in the Roblox trailer for Meta Quest!

We're always thrilled to see one of our projects featured by Roblox as a great example of a fan and metaverse experience. 🙌

Check it out!

Watch the full trailer here:

🔗 https://lnkd.in/d3YBEPr6

October 30, 2023No Comments

BLACKPINK fans blew us away!

As Karta, the builders of BLACKPINK THE PALACE, we made a virtual world for BLINKs (BLACKPINK fans) to enjoy and sociliase.

When we first announced this groundbreaking project, it created a lot of excitement among fans and the media. Everyone was waiting for the launch, which was less than 24 hours away.

The news generated a lot of positive attention, and it was clear that our project was a big deal in the entertainment world. As the launch date neared, fans were getting ready to jump into BLACKPINK's virtual world, and we expected the servers to fill up quickly as BLINKs from around the world joined in. The anticipation and excitement were in the air, and everyone was about to witness something truly special.

Read more about BLACKPINK THE PALACE:

🔗Decrypthttps://lnkd.in/d4csaPyf
🔗Music Business Worldwide (MBW)https://lnkd.in/dHjg4kRY
🔗Mashablehttps://lnkd.in/dpV7M9Fz

October 30, 2023No Comments

In-game metaverse marketing is accelerating, a chat with GameDaily.biz

The rise of metaverse marketing isn't slowing down—it's speeding up! 🚀

Our CEO and founder, Erik Londré, recently had a conversation with GameDaily.biz, sharing insights on the continuous surge in metaverse marketing.


 “The brands and artists that we’re working with don’t care about the latest LinkedIn hype and madness. They care about reaching people and engaging with them in meaningful ways” says Erik.


👉 Get more of Erik's insights in the article below:

https://www.gamedaily.biz/in-game-metaverse-marketing-still-growing-says-karta/


October 30, 2023No Comments

Musically Guide to artist activations in Roblox by Tony Barnes and Tomi Tikkala

“You can make really good ROI on the platform if you’re thinking about it long term and you’ve got a plan where you’re constantly rewarding and keeping the audience engaged...” says Tony Barnes.


Distinguished music industry publication Musically has recently published an in-depth guide focused on artist activations within the Roblox platform. The guide features valuable insights from Tony Barnes and Tomi Tikkala.


Read more here! 🚀🎶

August 22, 2023Comments are off for this post.

YG Plus and Karta announce BLACKPINK THE PALACE Roblox experience

Karta can today proudly announce that we are the studio behind global K-pop super stars BLACKPINK Roblox experience - BLACKPINK THE PALACE,

Together with YG PLUS, a subsidiary of YG Entertainment, we have created a virtual persistent experience on Roblox for the bands passionate fan base - the BLINKs. A place where millions of people connect and communicate daily, to party, dance, and live all things BLACKPINK.

Inside the palace, fans can meet, socialise, and enjoy content from the band, visit various spaces designed around BLACKPINK’s iconic music video scenes, and enjoy some of the artists’ favourite things–from digital fashion to signature choreography. This is the band’s first persistent immersive experience on Roblox and will be updated with new content year-round for BLINKs to enjoy together any time, any day.


BLACKPINK THE PALACE also offers interactive experiences and challenges to its visitors. For example, BLINKS can take pictures with the band members’ avatars, explore a majestic throne room, and earn in-experience currency to decorate and host BLACKPINK-themed parties for their friends. In the caverns below the palace, users can pick up a hammer shaped like a BLACKPINK lightstick to smash crystals and gain more power to upgrade their in-experience items.

Finally, BLINKs can also purchase BLACKPINK’s signature outfits and emotes for their avatars to channel their favourite artists’ styles and practice their iconic choreography.

"We look forward to welcoming fans from all over the world to a beautiful virtual palace where they
can party, connect, and experience everything BLACKPINK beyond the constraints of time and
space," said Hyojung Lee, Head of IPX Division at YG PLUS, commenting on the launch of

“We’re absolutely delighted to have worked with BLACKPINK and YG Plus on this experience. The band has some of the most passionate fans on the planet and we think we’ve built something that the Blinks will love and play for years to come,” says Karta Co-founder Tony Barnes.

BLACKPINK is a girl group from YG Entertainment consisting of JISOO, JENNIE, ROSÉ and LISA. From the release of their first single in August 2016, BLACKPINK has captivated the world. Seven years later, they marked a milestone for K-pop becoming the first Asian artists to headline the Coachella Festival in 2023. Currently, BLACKPINK is the number one artist on YouTube with more than 90 million subscribers to their official YouTube channel. BLACKPINK’s influence as global icon gets stronger every day. As a group and as solo artists, they have collaborated with global pop stars and all four members are active ambassadors for famous fashion and beauty brands.

August 17, 2023Comments are off for this post.

How can independent labels win in the metaverse?

"Metaverses will steadily become more accessible to small and medium-sized independent music operators as cost-effective marketing opportunities."

Last week Karta Co-Founder and music industry veteran Tony Barnes chatted with independentmusicinsider.com about the future of music and the metaverse.

Learn more about why recreating concerts might not be the best approach andhow the Metaverse is not just for global superstars and giant brands.

August 16, 2023No Comments

Karta launches Fortnite studio lead by gaming personality Leven2k

Karta Fortnite visiting Epic Games innovation lab in London.
L to R - Daniel "Leven2k" Oyelade, Erik Londré, Mihails Mozajevs, Wednesday Garret, Harry Hartwell, Dr. Joe Baxter-Webb

Introducing Karta Fortnite - a studio creating incredible experiences on the Fortnite platform by combining IP and gameplay the community loves.

Karta has recruited well-known Fortnite broadcast personality - Leven2k, real name Daniel Oyelade to lead the studio. Daniel is known for his work as a commentator and analyst on the official Fortnite Champion Series broadcast. As a true native of the platform, he knows the community and culture inside out and will be making sure gameplay and content resonates.

To celebrate the launch of our new studio, our first experience is dropping later this month called and is called Pooh vs Death. It will be our take on the popular ‘boss fight’ genre. Players can choose who to fight within a fight-to-the-death style match between Winnie the Pooh and the Grim Reaper. Utilising the free-to-use IP ownership of Winnie the Pooh, which became public domain last year.

Since the news of the ‘Unreal Editor for Fortnite’ we've been working hard to map out our entrance onto the platform. The new tools of UEFN let us create and publish much more ambitious and varied experiences within the game. Along with the announcement of UEFN, Epic Games also announced that 40 per cent of all revenue would go to creators on the platform.

Erik Londré, CEO of Karta, said: “Fortnite has become an incredible platform and opportunity and we are very excited about our Studio and the future. The combination of Leven's Fortnite knowledge, a great team of developers and game designers and popular IP from the world of music, sports and entertainment. We are looking to bring something fresh and unique to the players but still feel very much native to them.

“With Pooh vs Death, we wanted to show the world how we can combine current trends with creative use of IP. We look forward to creating new opportunities for IP owners and making millions of players have a billion hours of fun.”

Leven2k, Creative Lead for Karta’s Fortnite Studio, said: “It’s an honour to head up Karta’s new Fortnite studio and lead on developing exciting and fun new experiences for the community. I truly believe that with our vision, our team and our partners we can create something very, very special on the platform.”

Daniel "Leven2K" Oyelade

As well as launching Pooh vs Death, Karta’s Fortnite studio has some exciting, upcoming partnerships in the works. The next map, will launch soon with a well-known name from the world of motorsports.