Our TWICE Square project is showcased in the Roblox trailer for Meta Quest!

We're always thrilled to see one of our projects featured by Roblox as a great example of a fan and metaverse experience. 🙌

Check it out!

Watch the full trailer here:

🔗 https://lnkd.in/d3YBEPr6

As Karta, the builders of BLACKPINK THE PALACE, we made a virtual world for BLINKs (BLACKPINK fans) to enjoy and sociliase.

When we first announced this groundbreaking project, it created a lot of excitement among fans and the media. Everyone was waiting for the launch, which was less than 24 hours away.

The news generated a lot of positive attention, and it was clear that our project was a big deal in the entertainment world. As the launch date neared, fans were getting ready to jump into BLACKPINK's virtual world, and we expected the servers to fill up quickly as BLINKs from around the world joined in. The anticipation and excitement were in the air, and everyone was about to witness something truly special.

Read more about BLACKPINK THE PALACE:

🔗Decrypt: https://lnkd.in/d4csaPyf
🔗Music Business Worldwide (MBW): https://lnkd.in/dHjg4kRY
🔗Mashable: https://lnkd.in/dpV7M9Fz

The rise of metaverse marketing isn't slowing down—it's speeding up! 🚀

Our CEO and founder, Erik Londré, recently had a conversation with GameDaily.biz, sharing insights on the continuous surge in metaverse marketing.

 “The brands and artists that we’re working with don’t care about the latest LinkedIn hype and madness. They care about reaching people and engaging with them in meaningful ways” says Erik.

👉 Get more of Erik's insights in the article below:

https://www.gamedaily.biz/in-game-metaverse-marketing-still-growing-says-karta/

“You can make really good ROI on the platform if you’re thinking about it long term and you’ve got a plan where you’re constantly rewarding and keeping the audience engaged...” says Tony Barnes.

Distinguished music industry publication Musically has recently published an in-depth guide focused on artist activations within the Roblox platform. The guide features valuable insights from Tony Barnes and Tomi Tikkala.

Read more here! 🚀🎶

Introducing Karta Fortnite - a studio creating incredible experiences on the Fortnite platform by combining IP and gameplay the community loves.

Karta has recruited well-known Fortnite broadcast personality - Leven2k, real name Daniel Oyelade to lead the studio. Daniel is known for his work as a commentator and analyst on the official Fortnite Champion Series broadcast. As a true native of the platform, he knows the community and culture inside out and will be making sure gameplay and content resonates.

To celebrate the launch of our new studio, our first experience is dropping later this month called and is called Pooh vs Death. It will be our take on the popular ‘boss fight’ genre. Players can choose who to fight within a fight-to-the-death style match between Winnie the Pooh and the Grim Reaper. Utilising the free-to-use IP ownership of Winnie the Pooh, which became public domain last year.

Since the news of the ‘Unreal Editor for Fortnite’ we've been working hard to map out our entrance onto the platform. The new tools of UEFN let us create and publish much more ambitious and varied experiences within the game. Along with the announcement of UEFN, Epic Games also announced that 40 per cent of all revenue would go to creators on the platform.

Erik Londré, CEO of Karta, said: “Fortnite has become an incredible platform and opportunity and we are very excited about our Studio and the future. The combination of Leven's Fortnite knowledge, a great team of developers and game designers and popular IP from the world of music, sports and entertainment. We are looking to bring something fresh and unique to the players but still feel very much native to them.

“With Pooh vs Death, we wanted to show the world how we can combine current trends with creative use of IP. We look forward to creating new opportunities for IP owners and making millions of players have a billion hours of fun.”

Leven2k, Creative Lead for Karta’s Fortnite Studio, said: “It’s an honour to head up Karta’s new Fortnite studio and lead on developing exciting and fun new experiences for the community. I truly believe that with our vision, our team and our partners we can create something very, very special on the platform.”

As well as launching Pooh vs Death, Karta’s Fortnite studio has some exciting, upcoming partnerships in the works. The next map, will launch soon with a well-known name from the world of motorsports.

Karta's CEO and founder, Erik Londré, spoke to Sports Loft Podcast host, Yanni Andreopoulos, about building one-of-a-kind metaverse experiences for sports businesses and personalities, artists, entertainers and brands all with the aim of strengthening fan engagement and customer loyalty.

From Amazon Music to Ronald McDonald House, to K-pop group TWICE, Karta's unique collaboration style with clients has led to several award-winning campaigns.

Listen to the podcast here.