We’re excited to officially announce that Karta has joined the Roblox Partner Program — as a Brand Creator Partner! 🎉

This recognition places us among a select group of trusted creators and industry leaders with a proven track record of delivering high-quality branded experiences on Roblox.

What This Means

As a badged partner, we’ll continue to do what we do best:
Designing and launching immersive, interactive experiences that connect brands with millions of players across the Roblox platform.

We’re proud of our team, grateful to the Roblox crew for the trust, and excited for what’s next. 🚀

💡 Learn more about the Roblox Partner Program here.

We’ve teamed up with BUILD A ROCKET and Bundesliga International GmbH to bring one of the world’s most iconic football leagues into the world of Roblox — with a rollout of integrations across some of the platform’s most popular games.

The first experience, Carry A Friend Obby, is already live and drawing in players 🏃‍♂️💨

What to Expect

Each game will feature a Bundesliga pop-up and curated earnable merch, giving players unique and fun ways to engage with the brand directly inside the games they love.

Here’s the full schedule:

• 📅 23rd January: Teamwork Puzzle 2 🧩
• 📅 30th January: 1% Win Obby
• 📅 6th February: Ultimate Easy Obby + Goal Kick Simulator

We’re thrilled to build these immersive experiences that bring football culture into the world of UGC gaming, where fans can interact with the Bundesliga in a whole new way.

2024 was all about pushing creative boundaries and turning bold ideas into unforgettable gaming experiences — across Fortnite, Roblox, and beyond.

From record-breaking UGC activations to music-led virtual events, we loved every moment spent creating magic in the metaverse.

Thank You to Our Dream Team & Partners

We couldn’t have done it without the incredible Karta team, our amazing partners, and the players who make each experience come alive.

Here’s to even bigger adventures in 2025 🚀

Special thanks to:
Aleksandra Bokova, Ali Eren Demireller, Allie Veneruso, Amrin Sidhu, Batuhan Buyukakkan, Callum Park, Christopher Buss, Dominique Sosseh, Eliza Jedlinska, Erik Londré, Harry Hartwell, Hayley Morrison, Íris Santos, Leila P., Martin Randahl Edsman, Mihailo Mihailovic, Mihails Mozajevs, Morgan Evans, Omar Mahmoud, Oscar Halland, Oscar Wright, Paige Waller, Reid Millam, Sarah Richards, Simas Lendraitis, Simon King, Skaye Giltrap Stephen, Tomi Tikkala, Tony Barnes, Tork Shaw, Wednesday Garrett

On Friday, we launched a groundbreaking new feature in TWICE Square — the first real-world commerce moment for music on Roblox.

In collaboration with TWICE, Republic Records, and Roblox, we introduced an immersive shopping experience within TWICE Square to mark the release of the group’s new album, Strategy. For a limited time, fans could purchase an exclusive ‘Strategy’ cap directly inside the experience — a seamless blend of fandom, fashion, and technology.

Why This Matters

🛍️ Real-world commerce is officially here in UGC gaming. By enabling players to engage in in-experience purchases without leaving the platform, we're setting the stage for more intuitive, immersive and effective brand touchpoints. This approach increases both user engagement and retention, especially in communities where loyalty and culture intersect — like K-Pop.

This activation is just the beginning. Expect more exclusive drops and commerce integrations in TWICE Square as we continue pushing the boundaries of what’s possible in Roblox.

This weekend marked the launch of Juice WRLD: The Party Never Ends, a high-energy Fortnite parkour experience created in partnership with Interscope Records and Grade A Productions — and the response has been phenomenal.

In under 24 hours, the map delivered:

• 💖 11,377 Concurrent Users
• 🏝️ 62.5% Island Retention
• 🚀 172,000 Total Plays
• ⌛ 2M+ Minutes Played

Timed to coincide with Fortnite’s The Remix Finale — which brought over 14 million players to the platform — the island quickly gained momentum, capturing attention not just through hype, but through strong engagement and replayability.

📈 Top Rankings Achieved:

• #1 Trending
• #1 Parkour
• #2 Epic’s Picks
• #3 Variety

This launch proves that the party really never ends. Massive thanks to our partners and the community for making this debut such a success.

On Saturday, global K-pop sensation TWICE lit up TWICE Square with a special Meet & Greet event — and the numbers speak for themselves:

• 💖 Peak CCU: 33.5K
• 🤳 Total Fans in Attendance: 301K
• 💬 Messages Sent: 105K
• ✅ Users Who Completed at Least One Quest
• 💸 Average Spend per Paying User: ~90 Robux

Thanks to this unforgettable activation, TWICE Square has officially surpassed 90 million visits on Roblox! 🎊

The event celebrated the band’s highly anticipated new album, Strategy, following their Billboard 200-topping release earlier this year. Fans met and interacted with Nayeon, Momo, Jeongyeon, Sana, Jihyo, Chaeyoung, Dahyun, Mina, and Tzuyu—not just through messages, but by playing mini-games, showing off dance moves, and capturing selfies together in the virtual space.

It was an incredible moment for the TWICE fandom, and a proud milestone for us at Karta. The engagement and energy from the community were nothing short of amazing.

Have questions or want to collaborate?
📩 info@karta.game

This Halloween, the Karta team brewed something special for our Roblox community! From haunted racetracks to pumpkin-packed plazas, our maps got a spooky seasonal twist:

🕸️ Planet Hugo — now darker, scarier, and on the edge of another dimension
🎃 TWICE Square — decked out in jack-o’-lanterns and Halloween lights
🚗 HUGO Faster — featuring creepy track decor and ghoulish speed

We love building experiences that haunt (in the best way possible). Explore them all—if you dare.

💌 Get in touch: info@karta.game

The iconic hashtag#KPOP band TWICE recently celebrated their 9th anniversary, and we’ve launched a special update to TWICE Square on Roblox. 🥳

Players can now explore a new cinema inside the museum, play a trivia game for each year of their career, and watch a TWICE movie that highlights their biggest achievements.

At Karta, we make brands playable. From music to gaming, we create immersive in-game experiences that connect fans to your world. 🚀

Reach us at info@karta.game

We've created a speedy NASCAR track within Fortnite – the Talladega Superspeedway! 💨

Players, in this game don't just compete along the distinctive paths of Talladega that are even tough to navigate by foot; they also set off for an adventure, across different eras. 🕰️

In the 5-lap Talladega map, players experience high speeds from start to finish while exploring how Talladega has evolved over the years, from 1968 to 2024, through the time-travel portals within the map! 🌌

Ally Racing recently hosted a content creator tournament with a $10K prize pool, and it was heartwarming to see the hashtag#Fortnite community enjoy moments like that. Massive gratitude to everyone involved at Ally Racing for making it happen! 🤝

As Karta, this was the third map we built for NASCAR this year, and we’re already looking forward to what’s in store for next year. 🙌

Thank you Mitch Rasmussen, and Nick Rend for being awesome partners to work with!

Check out the AllyRacing competition here. https://www.allyarena.com/

hashtag#Fortnite hashtag#NASCAR hashtag#TalladegaSuperSpeedway hashtag#MetaverseBranding hashtag#UGCGaming hashtag#Karta

We’re excited to share that Karta’s CEO & Founder, Erik Londré, will be speaking at GEEIQ’s webinar on the expanding brand opportunities in gaming and virtual worlds in 2024. 🌐🎮

Erik will join Joe Ferencz from Gamefam, Zach Hahn from Super League, and Jordan Baker from EVNT Games to discuss how brands are creatively engaging Gen Z and Gen A in these spaces. 🎙

Don’t miss out! Get your copy of the insights here: GEEIQ Webinar

Learn more here.https://geeiq.com/virtual-brand-experiences-2024/