TWICE SQUARE

One of the biggest K-pop girl band in the world, TWICE has been dominating the global charts since 2016. Formed on a girl group reality programme called 'Sixteen' in 2015, TWICE is the first female Korean act to top both Billboard's World Album and World Digital Song Sales charts in 2017 with their debut album, Twicetagram and title single, Likely.

CAMPAIGN OVERVIEW.

CLIENT
JYP Entertainment /Republic Records

DURATION
March 2023 - Present

PLATFORM
PC, Xbox, PlayStation, iOS, Android, Meta Quest

GAME
Roblox

BRIEF

We set out to create a place where ONCEs from all over the world can come together to celebrate all things TWICE; somewhere you want to visit again and again to play fun mini-games, connect with the band, shop merchandise, express yourself and make new friends. The first official ‘Fan Hub’ on Roblox launched on March 8th to coincide with the release of the new TWICE album ‘Ready To Be’.

NOTES FROM ONCEs

We've designated a special space at the centre of the TWICE map where ONCEs(the fans) can leave notes for the band.

TWICE Square

ESCAPE ROOM

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The escape room minigame features diverse puzzles, including code, logic, riddle, combination, and memory puzzles.

TRIVIA QUEST

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Our trivia platform game offers a classic quiz-based platformer experience. Each colourful platform corresponds to an answer to the trivia questions about TWICE

THEME PARK & ROLLER COASTER

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We built a theme park in the TWICE map with a colourful roller coaster that has become fans' favourite!

CEO of Roblox, David Baszucki is exploring our map the TWICE at #RDC23!

THE TWICE SHOP

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Explore our awesome TWICE fan shop! We've got a bunch of stuff, from TWICE hoodies and caps to dance moves inspired by their hit songs like 'What Is Love,' 'Dance The Night Away,' and 'I Can't Stop Me.

DANCE GAME

The dance game is one of the minigames in TWICE Square where the ONCEs get in a dance battle and are rewarded with TWICE Points which can be later used to purchase TWICE collectables or dance moves from the vending machines!

THE RESULTS.

TOTAL VISITS

71M+

FAVOURITE

219,565+

UPVOTES

87%+

COVERAGE.