THE LADY IN BLACK

A black-and-white, spy-inspired Rocket Racing map set on Darlington’s iconic track. Players race through the traditional oval before diving into underground tunnels, where tight corridors and static obstacles like debris and barriers demand precise control. The contrast between wide open track sections and confined tunnel runs challenges racers to adapt their speed and racing line, delivering a high-intensity, cinematic experience inside Fortnite.

CAMPAIGN OVERVIEW.

CLIENT
NASCAR

TARGET
Gen Z, racing enthusiasts, and Fortnite players

DURATION
April 2025

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Boost NASCAR’s brand visibility and expand its reach among target audiences by establishing a strong, engaging presence within the Fortnite community.

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RESULT.

SOON...

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