DAYTONA INTERNATIONAL SPEEDWAY

Created by Karta for NASCAR, combines Daytona's legendary speed with Fortnite’s gameplay. Navigate the track, hit boost pads, and time your turbo boosts to dominate the race in this thrilling Rocket Racing experience.

CAMPAIGN OVERVIEW.

CLIENT
NASCAR

TARGET
Gen Z, racing enthusiasts, and Fortnite players

DURATION
July 2024

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Increase brand awareness and grow ENASCAR's social media channels among target audiences while building a strong online presence within the Fortnite community.

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RESULT.

SOON...

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