CHICAGO

STREET RACE

The "NASCAR - Chicago Street Race" map is the first branded Rocket Racing experience in Fortnite created by Karta for NASCAR. Our goal was to incorporate exciting elements on top of the real Chicago Street Race track, blending NASCAR's authentic speed with Fortnite's fun and dynamic features.

CAMPAIGN OVERVIEW.

CLIENT
NASCAR

TARGET
Gen Z, racing enthusiasts, and Fortnite players

DURATION
July 2024

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Increase brand awareness and grow ENASCAR's social media channels among target audiences while building a strong online presence within the Fortnite community.

NASCAR has always been about pushing boundaries and connecting with fans in exciting ways, and Fortnite provides the perfect platform to engage a global audience. Karta, with their incredible creativity, attention to detail, and innovative approach, were the ideal partners to help us bring this vision to life. We aimed to create something enduring for both diehard NASCAR enthusiasts and the broader Fortnite community, and we believe we've achieved just that.

— Nick Rend, VP of Interactive and Emerging Platforms at NASCAR