My Eurovision Party 2025

A playful, music-driven world on Roblox where Eurovision fans team up by country, play rhythm games to official songs, and build custom Watch Parties. As the real contest unfolds, the experience comes to life with live updates, social moments, and a global race to the top of the leaderboard.

CAMPAIGN OVERVIEW.

CLIENT
EBU

TARGET
Eurovision fans, young Roblox gamers, music & rhythm game enthusiasts
 
 
 

DURATION
April 2025

PLATFORM
PC, Xbox, PlayStation, iOS, Android, Meta Quest

GAME
Roblox

OBJECTIVE

Engage Eurovision fans through a fun, interactive Roblox experience that blends music, gameplay, and live event moments — driving community participation and extending the Eurovision brand into the gaming space.

WHAT WE DID

Karta concepted, developed, and launched a fully branded Eurovision world on Roblox — combining rhythm-based gameplay, customisable Watch Parties, and live event integration. We designed a country-based competition system, built social features to drive retention, and aligned in-game content with the official Eurovision broadcast for a truly immersive experience.

THE WORLD

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THE RHYTHM GAME

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Want to now more about this project and how we can help your brand? Get in touch!