JUICE WRLD

THE PARTY NEVER ENDS

Juice WRLD – The Party Never Ends is a tower-climbing Fortnite map built to celebrate the launch of Juice WRLD’s newest album. The experience features diverse and engaging gameplay additions, all fully synchronized with the album’s music. Players climb, explore, and interact in real time as tracks unfold, making the map both a tribute to Juice WRLD’s legacy and a dynamic way to immerse fans in his just-released music.

CAMPAIGN OVERVIEW.

CLIENT
Interscope Records / UMG

TARGET
Gen Z, Juice Wrld fans, and Fortnite players

DURATION
November 2024

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Promote Juice WRLD’s newest album by engaging the 999 Family and wider Fortnite audience, while building awareness and excitement through an interactive in-game experience synchronized to his music.

RESULT.

PEAK CCU
12,631

AVG PLAYTIME
21m+

TOTAL PLAYS
690K+

Want to now more about this project and how we can help your brand? Get in touch!