e.l.f

FORTUNE ISLAND

e.l.f. Fortune Island is a story-driven Roblox adventure that brings financial education to life through interactive gameplay. Set on a mysterious floating island, players join lifelong friends on a time-traveling journey that teaches valuable lessons about saving, budgeting, investing, and giving back.

CAMPAIGN OVERVIEW.

CLIENT
e.l.f Cosmetics

TARGET
Reaching women of gen z and beyond

DURATION
July 2025

PLATFORM
PC, Xbox, PlayStation, iOS, Android, Meta Quest

GAME
Roblox

OBJECTIVE

Engage Gen Z audiences on Roblox by combining play and purpose—using an immersive, story-driven experience to teach financial literacy in a fun, memorable way, while strengthening e.l.f. Cosmetics’ reputation as an innovative and socially conscious brand.

WHAT WE DID

We designed and built e.l.f. Fortune Island, a narrative-driven Roblox adventure where players travel through different life stages, learning core financial lessons through interactive minigames. From haunted toy stores to volcano hikes and business investments, every chapter reinforces key decision-making skills around saving, budgeting, and planning for risk—all wrapped in an engaging, replayable gameplay loop.

THE WORLD