adidas

HYPERCHASE

HYPERCHASE is a fast-paced FPS parkour tag game built in UEFN, blending high-energy gameplay with adidas’ signature style. Players take on the role of either Chasers, trying to tag opponents, or Runners, racing to survive and protect the golden boot.

CAMPAIGN OVERVIEW.

CLIENT
adidas

TARGET
Gen Z, sneaker enthusiasts, and Fortnite players.

DURATION
April 2025

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Increase brand awareness and drive engagement around adidas’ new Predator shoes by building a strong in-game presence and connecting with gaming audiences through immersive Fortnite gameplay.

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