AMAZON MUSIC ONE TAKE

Launched in 2007, Amazon Music offers over 100 million songs in HD quality. In January 2008 it became the first music store to sell music without digital rights management from the four major music labels, as well as many independents.

CAMPAIGN OVERVIEW.

CLIENT
Amazon Music

AGENCY PARTNERS
Livewire, Hang Loose Media Group

TARGET
Reaching Gen Z listeners that are fanatics of urban music

DURATION
October 2022

PLATFORM
PC, Xbox, Playstation

GAME
Fortnite

OBJECTIVE.

Help Amazon Music connect to the gen Z (and gen Alpha) audience through a campaign that infuses gaming and music cultures.

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RESULT.

TOTAL VIEWS
4M+

TIKTOK REACH
4.7M

INSTAGRAM REACH
3.98M

TWITTER REACH
1.45M

TWITCH REACH
1.1M

YOUTUBE REACH
576.5K

Teaming up with the hottest rappers in the UK and Fortnite pros, we created One Take, a 3-part show that pitted artists against gamers in a 2v2 style tournament. Hosted by Yung Filly, the competition saw matches between: 

  • Wolfiez & A1
  • Sunpi & Ji
  • Gee Nelly & Deno 
  • Archie & Lady Leshurr. 

FORTNITE MAPS AND GAMEPLAY.
Karta’s team of selected Fortnite Creators built 3 bespoke maps on Fortnite for the tournament (that are available for gamers to play now). The maps included

  • 2v2 puzzle map,
  • 2v2 toy map and
  • speedrun challenge.

Each map had a set of unique mission parameters and environment design that was built from scratch by the Karta team. Incorporate into the bespoke One Take maps were advertising spaces that enable Amazon Music to broadcast or display their messaging during gameplay.

COVERAGE.

NME
Music-Ally
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Want to now more about this project and how we can help your brand? Get in touch!