AMAZON MUSIC ONE TAKE
Launched in 2007, Amazon Music offers over 100 million songs in HD quality. In January 2008 it became the first music store to sell music without digital rights management from the four major music labels, as well as many independents.
Livewire, Hang Loose Media Group
Reaching Gen Z listeners that are fanatics of urban music
PC, Xbox, Playstation
Help Amazon Music connect to the gen Z (and gen Alpha) audience through a campaign that infuses gaming and music cultures.
Teaming up with the hottest rappers in the UK and Fortnite pros, we created One Take, a 3-part show that pitted artists against gamers in a 2v2 style tournament. Hosted by Yung Filly, the competition saw matches between:
FORTNITE MAPS AND GAMEPLAY.
Karta’s team of selected Fortnite Creators built 3 bespoke maps on Fortnite for the tournament (that are available for gamers to play now). The maps included
Each map had a set of unique mission parameters and environment design that was built from scratch by the Karta team. Incorporate into the bespoke One Take maps were advertising spaces that enable Amazon Music to broadcast or display their messaging during gameplay.